Jagran New Media the digital wing of Jagran Prakashan Ltd launched the Gujarati language digital portal – www.gujaratimidday.com. The site is the online presence of mid-day Gujarati - Mumbai's second largest Gujarati newspaper. Present at the launch was versatile Indian film and theatre actor Boman Irani. He graced the occasion with his effervescent personality and encouraging words which got everyone present at the launch elated. He joined in the celebration by cutting the cake with all the Midday employees. He was also seen wishing the GujaratiMidday.com team good luck and encouraging them to keep up the good work.

Speaking at the launch, Boman Irani said "I am glad I could be a part of this celebration with the mid-day family. Gujarati is one of the most widely spoken language across the world and it’s a very proud feeling that now through this website launch Midday Gujarati will be able to reach out to more people from the Gujarati speaking community across the world. Gujarati’s are very proud of their culture and that’s what the website aims to achieve by providing content which brings the local flavour of a true Gujarati."