Rapper Kanye West is expanding his business empire by launching a new design and innovation company named after his late mother
Rapper Kanye West is expanding his business empire by launching a new design and innovation company named after his late mother.
The 34-year-old forayed into fashion last year when he launched at the Paris Fashion Week his DW line, named in honour of his mother Donda West.
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He has now announced that his latest project is a design firm called Donda, reports contactmusic.com.
"Donda is a design company which will galvanise amazing thinkers and put them in a creative space to bounce there dreams and ideas... I am assembling a team of architects, graphic designers, directors musicians, producers... writers, publicist...(sic)," West posted on micro-blogging site Twitter.
"Donda will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford... I want to put creatives in a room together with like minds that are all waaaay doper than me," he further posted.
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