The very deals that foodies thrive on have become a nightmare for restaurants across India. The #logout movement — that has so far seen 2,000 restaurants log out of tech platforms to protest unviable offers — is indefinitely on, even as talks between members of National Restaurant Association of India (NRAI) and food aggregators ­— Zomato, EasyDiner, Dineout, MagicPin and NearBuy — began on Monday. NRAI president Rahul Singh, in a press statement, said, "We were bemused to learn that the aggregators were promoting deep-discounts to stay competitive amongst each other. While one aggregator gave 1+1, the other had to adopt a 50 per cent discount scheme in order to stay relevant."

What hurts the most, he added, is that these deep-discounts "are funded by the restaurant industry and not the aggregators." Restaurants do not get a share of the proceeds generated as subscription fees from guests, the statement by NRAI read.