In an industry that heavily depends on promotional work to make a pitch for its films, Bollywood folk are increasingly turning to their peers to make some noise for their offerings, on social media. In this scenario — which could be touted as a litmus test of friendships in Bollywood — Taapsee Pannu finds herself rather isolated. "I am used to managing without much support," she says, acknowledging that few industry friends have gone over and above to promote her upcoming release, the Tamil film, Game Over, on social media. "If you think about it, how many people had promoted my last film, Badla [starring Amitabh Bachchan]?"

The lack of support, though, did not affect the film's success — it enjoyed a rather unprecedented and extended run of over 50 days in cinema halls.