The rich Banarasi weaves feature vibrant hues, rustling silks, shimmering highlights, and elaborate tapestry-like motifs that are entrenched in history and soaked in regality.
BharatSthali’s Banarasi saree collection
Banarasi is 'Khandaani' Indian heirlooms that have been passed down through generations and are also known to have been mentioned in the epic scriptures. They reflect a sacred part of our heritage that is always evolving. In the 21st century, there are certain brands that are working diligently to maintain the elegance of our ancient heritage for instance the “Banarasi Sarees”, one such brand is BharatSthali with its specialty in handloom sarees.
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BharatSthali’s Banarasi sarees are delicate and have sophisticated designs woven throughout the six yards of this ethnic clothing making them gorgeous. This brand uses hand-weaving processes to weave elegant designs with exquisite threads to create these Banarasi sarees, maintaining their authenticity. Designers of this brand utilize zari, motifs, and emeralds to create trendy and exotic weavings and then later the artisans work their magic to create products that are unique in terms of pattern, texture, design, and durability.
The brand uses natural fibers such as cotton, silk, and wool to create top-notch fabrics, maintaining the authenticity associated with handloom. Organic threads provide maximum comfort to customers who wear the material, increasing customer retention. Another major aspect that makes this brand stand out is that with environmental deterioration being a major threat to our planet, BharatSthali's manual looms assist the company in contributing to a more sustainable future. Unlike power looms, which rely on sources of energy such as electricity, water, air, or the sun to work the loom instead use handlooms, which are driven by skilled artisans.
Sumati and Pulkit Gogna launched their online business BharatSthali in late 2017 with the goal of familiarising the current generation with the country's rich textile tradition and establishing a long-term relationship with their clients. When asked about their perspective towards Banarasi sarees, the founders of the brand, said, “In terms of silk output, India is second only to China. India sells silk to more than 200 nations worldwide, and demand is growing, particularly in Europe and America. The distinctive patterns and complex decorations on these ancient and gorgeous Banarasi silk sarees have made them internationally famous. Banarasi sarees are now being worn by Bollywood celebrities and public figures for weddings, special occasions, and functions. The Banarasi saree is a wardrobe must-have.”
Talking about the history of Banarasi sarees, the founders continued, “Banarsi Sarees which were once only made for royalty, has a deep history hidden within their silken weaves. These sarees used to be made from genuine gold and silver threads and took about a year to complete. Banarasi sarees are more accessible nowadays, thanks to highly talented artisans with dexterous hands and rising demand for the weave, and they remain a coveted addition to every bride's wardrobe, similar to owning a piece of opulent history.”
They utilize fabric that is best suited for your skin while sustaining the oldest handloom tradition. Apart from Banarasi Sarees, the brand’s, specialty is that every saree is custom-made for your special event. BharatSthali is recognized for its culturally rich handloom sarees. Every event is covered by the eco-friendly label's sarees. Artists hand-weave, design, and print the sarees, giving them a rich appearance. This business provides every pattern for each occasion, from block prints to painted sarees.
BharatSthali's artisans work their magic to create products that are unique in terms of pattern, texture, design, and durability. Natural fibers such as cotton, silk, and wool are used to create top-notch fabrics, maintaining the authenticity associated with handloom. Organic threads provide maximum comfort to customers who wear the material, increasing customer retention. Unlike power looms, which rely on sources of energy such as electricity, water, air, or the sun to work the loom, handlooms are driven by skilled artisans. With environmental deterioration, a major problem, BharatSthali's manual looms assist the company in contributing to a more sustainable future.
With its Banarasi Sarees collection, BharatSthali collaborates with Banaras weavers to add a touch of royalty to your wardrobe. They encourage fair trade and natural dyes in Banaras Silk sarees, as advised by IIT-BHU and the Weaver Association of Uttar Pradesh, by presenting you with only authentic Banarasi Saree from the weavers of Varanasi, Jaunpur, Azamgarh, Chandauli, Bhadohi, and Mirzapur. BharatSthali's is creating milestones for other fashion brands to take a journey through India's rich heritage, highlighting regional specialties and character with every fabric.
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