FHigh Music recently has gained a lot of fame for promoting hip hop and helping good artists to have a face.
It has gained the reputation as the face of upcoming artists and giving them the professional launchpad they need. FHigh Music was founded by Ayush Sabat in 2020 and since then has gained a lot of popularity.
Deepak Singh aka “Bella” who was the winner of “MTV Hustle Season 1” is one of the first artist to be signed by the label in the initial days. They have also signed Byg Smyle, Sarkaar, MC Deep and few others. They are also working on a few projects with Pratyush Dhiman and MC Insane.
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FHigh music also has a parallel company FHigh Entertainment which takes care of all the PR, music distribution and production. They have made short films and advertisement videos for UP Tourism Department which have been showcased in Dubai Expo 2020 and for various occasions in front of senior ministers. Fhigh Entertainment has also taken up production work for other government agencies and government initiatives like MNREGA. They have also worked with the famous artist Krewella and Nuclea on the music video of Good on You. According to some recent reports it has also come into light that they are currently working with Universal Music and Bollywood Hungama on a few projects. Bella who is signed with them also did a song with Mika Singh for the film Jaggu Ki Lalten directed by Vipin Kapoor.
While talking to Ayush the founder of FHigh on his vision for the company he told “I see FHigh growing to such a level that we can fully support any artist we want from scratch. We plan to launch affordable studios all over the country so that an artist who is talented but isn’t economically backed up can also dream of becoming the heartbeat of the country. FHigh Music wants to contribute with good content and talented artists to the music industry of India.” He also added that “We are also very interested in projects offered by the government as I feel that we can add a lot in terms of new technology, vision and concept based shooting.”
FHigh Entertainment has a not so big but a very hardworking group of people in their team. In the production team Abhay Singh takes care of the direction, 3D Animation and VFX who is backed by Aviket Srivastava in editing and VFX. Aman and Raunak also take care for creating 3D environments and other postproduction work. They also have Nitin and Divy as their cinematographer and Ishant Chauhan as the assistant director.
They also take care of all the communications and dealings for their signed artists which is taken care by Naman Singh. Sarvesh and Yaman who are the backbone of the company take care of everything which goes on in the backend including contracting and all the other paperwork. They are also often involved in content strategy discussions.
It Is good for the music industry of India that individual players are coming up in the field giving more talented people more chances. Established in a city like Lucknow and still being a front runner in the race of new labels is a bright sign that it is time for the country to be not stuck with Mumbai and move to various new cities where there are more and more new opportunities.
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