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Home > Brand Media News > Viwa Perfumes charts a success story of its own

Viwa Perfumes charts a success story of its own.

Updated on: 22 February,2024 05:39 PM IST  |  MUMBAI
BrandMedia | brandmedia@mid-day.com

Founder Manoj Bohra and his team are committed to creating perfumery excellence in the industry with affordable yet exotic and luxury fragrances.

Viwa Perfumes charts a success story of its own.

Viwa Perfumes

The massive momentum and the crazy growth a few industries have created, especially in the last few years, can be attributed to several factors. Some say it is because of the increased adoption of the latest tech trends in an industry, while a few others say that it is due to the relentless efforts, hard work, conviction, and passion of business owners who leave no stone unturned in transforming their ideas into extraordinary businesses and brands, just like founder Mr. Manoj Bohra did with his team to create a one-of-a-kind perfume brand “Viwa Perfumes.”


Viwa Perfumes today has risen to be one of the most liked, best-selling, and sought-after perfumes online and offline, especially for those who seek luxury in a bottle at affordable rates. Be it their focus on highest quality standards, unique fragrances, or their touch of luxury at cost-effective rates, Viwa Perfumes, with exceptional fragrances since 1990, gradually and significantly has become one of the most trusted brands in the ever-so-competitive industry that already overflows with many other well-known players. They also created a brand called VMJ under Viwa Perfumes several years ago to create excellence in premium fragrances.


Mr. Manoj Bohra, now thrives the brand with his son Mr. Rishabh Bohra. What highlights Viwa Perfumes are the two well-known products by the brand that have stood as winners, serving customers across India for over three decades, earning enormous recognition and widespread acclaim in the Indian markets. They are “Something Something” (since 2005), and “Drax” (since 1990). These two are the company’s revered offerings, celebrated for their captivating scents and enduring allure.


The latest addition to this ‘winner list’ is “VMJ Glam” which has swiftly gained popularity in Indian markets, helping the founders further cement the position of Viwa Perfumes as a leading player. This has helped Viwa Perfumes become an undisputed perfumery brand in the Indian markets.

Viwa Perfumes, initially started by Mr. Manoj Bohra, who established the business in 1990 from the ground up, is still heading the company. Mr. Rishabh Bohra, an MBA in Finance who has completed practical courses related to the industry, is the second-generation entrepreneur to have taken the reigns in his hands. He continues to flourish it, leading the more modernized brand to gain constant growth, development, and reach among people.

Wondering what sets Viwa Perfumes (@viwaperfumes) stand tall in the saturated perfume markets? Well, their customer-centric approach, focus on high-quality standards, long-lasting formulations, constantly evolving approach to also cater to international audiences with their preferred fragrance notes, and, most importantly, their passion for creating mesmerizing and luxury fragrances have brought the brand thus far in the industry.

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