Haier Appliances holds the title of the world’s leading brand in refrigeration appliances, home laundry appliances, freezers, and wine chillers.
Haier Appliances
Haier Appliances gets recognized as India’s Greatest Workplace at the Indian Brand and Leadership Conclave 2024 by The Brand Story for being the fastest consumer durable brand in India offering the best working environment to employees.
India’s economic resilience is led by businesses committed to progress by overcoming various challenges that may arise on the path. These brands contribute to economic growth and promote a happier, more cohesive society. The Brand Story has always worked to play a role in recognizing and promoting such organizations and acknowledging their exceptional contributions. At the Indian Brand and Leadership Conclave 2024, The Brand Story showcased businesses excelling in various fields, driving growth and development. This celebration not only applauds the achievements of these businesses but also underscores their significance in shaping India's trajectory toward a better future.
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Haier India, a wholly-owned subsidiary of the Haier Group, stands as the fastest-growing consumer durables company, backed by a legacy of being the world’s No. 1 brand of Major Appliances for 13 consecutive years, according to Euromonitor International. Since commencing its operations in India in February 2003, Haier India has been offering a diverse range of products spanning Refrigerators, Air Conditioners, Washing Machines, Wine Cellars, Deep Freezers, Water Heaters, LED TVs, and Commercial Air Conditioners.
Distinguishing itself further, Haier holds the title of the world’s leading brand in refrigeration appliances, home laundry appliances, freezers, and wine chillers. Renowned for its trailblazing approach, Haier consistently introduces innovative products not only in India but also worldwide. Its repertoire includes revolutionary creations such as Bottom Mounted (BMR) and French door Refrigerators featuring smart convertible sections, Washing Machines boasting technologies like Self Clean Technology (SCT) and Near Zero Pressure (NZP), and Water Heaters equipped with shockproof technology, among others.
Central to Haier’s ethos is the brand philosophy of 'Inspired Living', reflected in every product meticulously designed to embody best-in-class innovation and technology tailored to meet the day-to-day needs of consumers. The localization journey began in 2007 when Haier India commenced manufacturing refrigerators at its facility in Ranjangaon, Pune. Subsequently, this facility evolved into Haier’s inaugural industrial park in India, inaugurated in November 2017, boasting an annual production capacity of 1.8 million refrigerators and 0.5 million units each of Washing Machines, Air Conditioners, LED TVs, and Water Heaters.
Beyond its product prowess, Haier India stands out as an exemplary workplace, prioritizing skill enhancement, employment, entrepreneurship, and innovation in its workforce selection process. Undoubtedly, Haier emerges as a beacon of innovation, driven by a steadfast commitment to ensure “Inspired Living” for its customers. Since its inception in the Indian market, Haier has not only expanded its market footprint aggressively but has also fortified its customer service and product portfolio through increased investments, strengthening its local manufacturing capabilities.
Mr. Satish N.S., the President of Haier Appliances India Pvt. Ltd. has over 25 years of experience under his belt and heads the company’s India operations including sales, marketing, manufacturing, and all other support functions of the company. An industry expert, Satish is a visionary with a keen understanding of the consumer durables sector in India. A true leader at heart, what sets him apart is his deep understanding of changing customer needs and his wealth of experience in delivering solutions across markets. His relentless pursuit of success with teamwork at the core has made him one of the strongest pillars at Haier. Under his leadership, Haier Appliances continues to reach many goals and emerge as a leader in the consumer durable industry.
Dr. Abhay Kaushik, Director and Editor-in-Chief, The Brand Story and Mr. Siddesh Pathre, Managing Partner, The Brand Story said “The way Haier Appliances has managed to grow in India by becoming the fastest consumer durable brand in India is exceptional. It has made a huge impact in the market with its commitment to serving the needs of Indian customers guided by the philosophy of Inspired Living. The Brand Story is proud to honor Haier Appliances with India’s Greatest Workplace 2024 award and Mr. Satish N.S. as India’s Most Inspirational Leader.”
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