A New Knot crafts luxury, heartfelt weddings across 30+ destinations - blending artistry, culture, and flawless planning since 2013.
A New Knot
In the world of Indian weddings, where grandeur is often measured in scale, A New Knot has redefined what it means to celebrate love. Founded in 2013 by Nitya Bagri and Ketan Sawant, the company brings together artistry, emotion, and meticulous planning to create celebrations that are as personal as they are spectacular.
From intimate family weddings to multi-day destination extravaganzas across the world, A New Knot has orchestrated over 100 celebrations in 30+ destinations. Every wedding is envisioned as a story, seamlessly weaving together culture, personality, and imagination, allowing couples and families to immerse themselves fully in the joy of the moment.
Luxury, with Heart
What sets A New Knot apart is its belief that every celebration is deeply personal. For Nitya and Ketan, it is not simply about planning an occasion, it is about understanding each family’s vision and translating it into an unforgettable experience. With one of the largest and most specialized teams in India, A New Knot brings together experts across hospitality, guest experience, logistics, entertainment, design, decor, production, and food & beverage, each team member trained to embody the company’s philosophy of passion, ownership, and care.
This collaborative approach ensures that every detail is not only flawlessly executed but also infused with meaning. For families, it means complete peace of mind, knowing that the responsibility of one of their most precious milestones rests in the hands of a team that treats it as their own.
This philosophy has earned the trust of some of the country’s most prominent families and public figures. A New Knot has been behind milestone celebrations for the Ambani family, the Kotak family, the Binani Cement family, and actors Rajkummar Rao & Patralekha, among others, which is a testament to the team’s ability to deliver with both discretion and excellence.
The Visionaries Behind the Magic
Nitya Bagri – The Visionary Creator
With an innate sense of design and aesthetics, Nitya brings creativity, personalization, and cultural sensitivity to every project. Known for her “never say no” approach, she ensures each celebration is as imaginative as it is flawless.
Ketan Sawant – The Perfectionist Planner
Ketan’s eye for detail and calm precision in execution make him the backbone of A New Knot. His innovative problem-solving and lighthearted energy keep the team and clients at ease, even during the most complex weddings.
Together, Nitya and Ketan blend artistry with precision, ensuring that every celebration is both magical and meticulously orchestrated.
From India to Iconic Destinations Worldwide
From Udaipur, Jaipur, Goa, and Srinagar to Paris, Venice, Mykonos, Dubai, and Monte Carlo, A New Knot has transformed destinations into immersive canvases where tradition meets modernity, and every celebration feels simultaneously global and deeply personal.
Beyond Weddings
For Nitya and Ketan, these celebrations aren’t just grand occasions. They are emotional journeys. Their philosophy ensures that couples and families can pause, savor, and truly live their special moments while the A New Knot team handles every intricate detail.
A Legacy of Love & Unforgettable Memories
As A New Knot continues to expand its global footprint, its mission remains the same: to create timeless stories of love, laughter, and unforgettable memories. With visionary creativity, heartfelt storytelling, and meticulous planning, the brand continues to set the gold standard for luxury weddings in India and beyond.
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