American Tourister’s “Everyone’s In” with Ananya Panday & Siddhant Chaturvedi captures Gen Z’s carefree travel vibe, music, and connections on the road.
American Tourister 2025 campaign
Summer’s here, and if your group chat is filled with half-baked plans and "Let’s just drive somewhere", you’re not alone. Travel in 2025 doesn’t look like colour-coded spreadsheets or guided tours anymore, it’s about last-minute detours, music-fuelled memories, and people you didn’t know would become friends.
That spirit of carefree, connection-led travel is exactly what Everyone’s In, the new anthem from American Tourister, taps into, with help from two of Bollywood’s most relatable young faces, Ananya Panday and Siddhant Chaturvedi.In collaboration with Sony Music, the track isn’t just a music video, it’s a vibe that feels familiar to anyone who’s ever hit the road on impulse.
There’s no fixed destination here. Just young travellers who stumble together, find common ground over music, and turn a casual stop into a full-blown party. Think strangers-turned-crew and the kind of chemistry that doesn’t need dialogue.
“More and more young people are choosing experience over checklists. It’s not about ticking off places, it’s about how you get there, and who you meet along the way,” says Anushree Tainwala, Executive Director Marketing, Samsonite South Asia reflecting on the campaign by American Tourister.
Both Ananya and Siddhant bring their signature off-duty charm to the screen, laid-back, fun, and real. There’s no travel influencer aesthetic here, just the kind of energy you’d find on a group trip with friends who forgot to pack chargers but remembered the speakers.
The anthem itself, created with Sony Music, leans into high-energy beats and feel-good lyrics. It’s the kind of song you’d add to your drive playlist. “Music is often what shapes the memory of a trip. We wanted the soundtrack to feel like the beginning of a journey,” Anushree says.
What stands out is how easily the story slips into today’s travel mood, inclusive, unhurried, and full of tiny moments that mean more than the destination. From hanging out with strangers at a roadside stop to laughing over a wrong turn, Everyone’s In captures what young India’s travel diaries really look like.
This campaign also reflects how travel habits in India are shifting. Weekend getaways are replacing week-long itineraries. Group trips are mixing with solo explorations. Much of this driven by Gen Z and younger millennials, there’s a real demand for gear that looks good, adapts fast, and can keep up with unpredictable plans. American Tourister seems to lean into this shift, designing products that match the fast-paced, flexible travel style that’s dominating the scene.
“People today are travelling lighter, faster, and more often. They’re not waiting for the perfect moment, they’re creating it. That energy shaped not just our campaign, but the product thinking behind it too,” she adds.
Everyone’s In captures how travel is increasingly becoming about connections, both to new people and to parts of ourselves we rediscover on the road. You maybe plotting a full-blown escape or hopping into a car with no destination in mind, this summer’s about chasing the vibe and maybe finding your tribe along the way.
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