Altair Media led the PR for the 72nd Miss World Festival 2025 in Telangana, showcasing Indias cultural diplomacy amid global tensions with powerful storytellin.
Ashwani Shukla
Altair Media, a Mumbai-based strategic communications agency, successfully led the public relations campaign for the globally celebrated 72nd Miss World Festival, held in Telangana from May 7 to May 31, 2025. Appointed as the official PR partner by the Miss World Organization, Altair Media played a pivotal role in delivering a widely acclaimed and impeccably managed campaign that celebrated beauty, culture, and global unity. With participants from 108 nations, the festival became one of the most widely covered international events hosted by India this year,drawing attention from national and international media alike.
At the helm of this ambitious project was Ashwani Shukla, Founder of Altair Media, who guided the campaign through a complex and dynamic media landscape. His leadership was instrumental in crafting an overarching communications strategy that emphasized Telangana’s emergence as a cultural and tourism powerhouse. The campaign seamlessly blended glamour with diplomacy, drawing focus to the unifying values of the 72nd Miss World festival and the vibrancy of Telangana as the host state.
The project gained added complexity given the prevailing geopolitical tensions between India and Pakistan, including a war-like situation during the period. Despite the sensitive climate and emerging controversies, Altair Media demonstrated remarkable agility, handling every challenge with transparency and professionalism. The agency ensured that all communications upheld the global stature of the event while protecting the reputations of the organizers, delegates, and the host region. Their timely statements, fact-based narratives, and consistent liaison with stakeholders helped shift media discourse back to the true spirit of the festival diversity, dignity, and international camaraderie.
Speaking on the success of the project, Ashwani Shukla shared, “72nd Miss World was more than just PR; it was a testament to the power of narrative, responsibility, and global storytelling. At a time of regional tension, we remained committed to presenting a unified and credible image of the Miss World Festival to the world. We were proud to reinforce India’s cultural diplomacy and to showcase Telangana as a global destination of heritage and hospitality.”
Altair Media’s campaign for the 72nd Miss World Festival set a new benchmark in global event PR. Collaborating with cultural ambassadors, international delegates, and dignitaries, the agency executed seamless media moments, impactful interviews, and compelling storytelling across digital and traditional platforms. From prominent Indian national media to regional coverage, and extending to top-tier global outlets in the UK, France, Germany, Spain, the US, Canada, UAE, Saudi Arabia, South Africa, and Australia, the campaign delivered unparalleled international visibility and lasting impact.
With the 72nd Miss World Festival now etched in history as a triumph of culture, elegance, and media diplomacy, Altair Media’s role in crafting its image remains a defining achievement. This campaign not only strengthened India’s voice on the global stage but also reaffirmed Altair Media’s position as a leading partner for large-scale international events.
Ashwani Shukla shared, “I’m immensely proud of what our team accomplished. This campaign wasn’t just about media visibility—it was about shaping a lasting legacy. We ensured that the 72nd Miss World Festival would be remembered not only for celebrating ‘beauty with a purpose,’ but also for the powerful message it conveyed: one of resilience, unity, and the enduring cultural strength of India on the global stage.”
Altair Media now looks forward to continuing its journey of storytelling with purpose; bringing brands, places, and people into the spotlight through powerful, resonant communication.
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