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How a Fashion Educator Turned her Classroom Experience into a D2C Fashion Label

From educator to entrepreneur, Mohita Purswani builds Label By Mohita-wearable, inclusive fashion rooted in real life.

Label By Mohita

Label By Mohita

There's a moment that stays with Mohita Purswani from her years as a fashion educator. A talented student had just presented a beautifully conceptualised collection-dramatic silhouettes, intricate detailing, runway-ready aesthetics. But when Mohita asked her to explain how a working woman would wear these pieces to an office meeting or a weekend brunch, the student hesitated. The garments looked stunning, but they weren't designed for real life.

That disconnect-between fashion as art and fashion as utility-became a recurring theme in Mohita's teaching years. As a NIIFT graduate and mentor to aspiring designers, she spent countless hours helping students understand that great design isn't just about visual impact. It's about fit, movement, comfort, and the lived reality of the women who would eventually wear these clothes.

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