In India’s evolving credit landscape, unsecured personal loans have emerged as one of the fastest-growing segments within retail banking. RBI data shows that growth in unsecured personal loans had been outpacing several traditional retail credit categories in recent years, largely driven by digital origination and simplified onboarding, before seeing signs of regulatory-led moderation. Today, unsecured loans account for roughly a quarter of banks’ retail loan portfolios, reflecting a clear structural shift toward collateral-free, digitally delivered credit.

Rather than a one-time disbursal, personal loans are increasingly viewed as flexible credit that adapts to changing cash-flow needs. In line with this shift, FIRSTmoney allows borrowers to access funds on demand, drawing smaller sums as needed and paying interest only on the amount utilised, bringing greater control and efficiency to personal borrowing.