Independent Artists Find a Voice with SwaLay at Sound of Daring Event

Tarang Nagi, Amandeep, and Aditya Prakash were handpicked to develop content that represented the spirit of the event.

In the evolving landscape of Indian music, independent artists are steadily carving a space that once seemed inaccessible. Their growing presence is now seen not just in streaming platforms but also in high-impact collaborations with major brands. One such recent collaboration came to life at Bajaj Pulsar’s event titled “Sound of Daring,” where music and motor spirit met in a bold expression of creativity and raw talent.

Among the standout moments of the event was the participation of select independent artists associated with SwaLay Digital, a growing music-tech ecosystem that focuses on bridging the gap between creators and commercial opportunities. Artists Tarang Nagi, Amandeep, and Aditya Prakash represented this new wave of musicians, creating exclusive content that resonated with the event’s core energy.

What sets SwaLay apart is its artist-first philosophy. Through initiatives like A2A (Artist to Artist), it promotes real collaboration, offering regional and emerging talent a platform not just for distribution but also for meaningful partnerships with brands. For an event like “Sound of Daring,” which sought to amplify the bold, expressive side of India’s youth, this collaboration was a natural fit.

From hundreds of applicants and talents across the country, Tarang Nagi, Amandeep, and Aditya Prakash were handpicked to develop content that represented the spirit of the event. Their performances, lyrical energy, and visual storytelling were a testament to the depth that India’s independent music scene offers today.

This moment not only underscores the role of indie artists in brand narratives but also reinforces the importance of platforms like SwaLay in shaping the future of the music ecosystem one where creators are collaborators, and their voices are heard on stages once dominated by mainstream acts.

As independent music in India continues to break traditional molds, such collaborations hint at a growing respect and recognition for the creative force outside of commercial cinema. The blend of innovation from startups like SwaLay and legacy brands like Bajaj signals a promising path ahead for music, culture, and business.

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