Niti Gupta envisions her role in Dubai’s glittering luxury landscape as that of a change-maker. The style & design alchemist is a creative force, building bridges across geographies and connecting designers with new audiences through her transformative platform, The AFRA World. As a master curator, she brings to life groundbreaking fashion events, merges global fashion, and fosters emerging talent. In doing so, she is shaping the future of fashion, while making a significant cultural and economic impact in Dubai’s burgeoning fashion ecosystem.

“Year after year I see so many young designers coming up in India, trying to create their brand and their identity. So many incredible designers are getting lost in a sea of talent and competition, since thousands of people are vying for the same spot. We wanted to create a luxury platform where we could give importance to and shine a spotlight on emerging designers, who we feel have immense potential. This exposure can catapult them to the next level in a much shorter duration of time,” she explains. And so, The AFRA World plays an important role in the global fashion context as it offers this much-needed impetus to young, emerging designers. Gupta’s vision of bringing very talented designers into the spotlight, on the same platform as top-level designers and on an equal footing, is slowly but surely reshaping the way Indian fashion is perceived, consumed and curated across the world.