Optigal® from AM/NS India wins Asia’s Rising Star Award 2025 for transforming colour-coated steel roofing through innovation.
Optigal, AM NS India
Optigal® wins the Asia’s Rising Star award in the category of steel manufacturing for roofing solutions at the Asian Brand and Leadership Conclave 2025 by The Brand Story for being a next-generation brand from AM/NS India transforming the future of colour-coated steel through innovation and sustainability.
The vibrant hall of Amari, Bangkok came alive with insight, inspiration, and the spirit of Asian excellence at the Asian Brand and Leadership Conclave 2025, hosted by The Brand Story with BRICS Chamber of Commerce and Industry as the Industry Partner, and Ernst & Young LLP as Process Advisors. The conclave brought together influential leaders, innovators, and industry visionaries from across Asia under the theme, “Innovating Tomorrow: Leading With Vision and Impact.”
Renowned for its credibility and high standards of evaluation, the conclave recognised top-performing organisations across diverse sectors, applauding their contributions to innovation, leadership, and socio-economic progress. With global media presence and participation from industry experts, the prestigious platform reaffirmed its position as one of Asia’s most influential hubs for brand recognition.
Redefining the Future of Colour-Coated Steel
Optigal®, a next-generation brand from AM/NS India, has been honoured with the Asia’s Rising Star Award at the Asian Brand and Leadership Conclave 2025, organised by The Brand Story. The recognition celebrates Optigal®’s pioneering approach to colour-coated steel in India, blending technological innovation, sustainability, and market disruption to redefine performance, durability, and customer trust.
A Breakthrough in Steel Innovation
Launched in August 2024, Optigal® addresses critical gaps in India’s colour-coated steel segment. With its patented Zinc-Aluminium-Magnesium alloy coating, the brand delivers three times better corrosion protection than traditional pre-painted Galvalume, superior flexibility, and warranties of up to 25 years. Combining global R&D expertise with local manufacturing strength, Optigal® sets a new benchmark in quality and sustainability, supporting initiatives like Make in India and Atmanirbhar Bharat.
Bridging Gaps with Purpose
Optigal® was conceived to meet evolving architectural and environmental demands. While conventional steel struggled with long-term performance, Optigal® offered a durable, flexible, and eco-friendly alternative. Its rapid adoption across mid and premium B2B segments-supported by a network of over 5,000 fabricators and 2,500 retailers nationwide-underscores its disruptive positioning in India’s 2.7 million metric ton colour-coated steel market.
Innovation and Market Engagement
Optigal®’s “Rustians” campaign, launched in May 2025, transformed the industry challenge of corrosion into a cinematic story, earning 21.3 million impressions, 12.2 million reach, and 16 million views across digital platforms. Alongside participation in marquee expos like Steel Construction Expo, India Steel Expo, and Roof India Expo, the campaign reinforced Optigal®’s reputation for technological superiority and creative storytelling, connecting both emotionally and intellectually with customers.
Building Trust, Community, and Loyalty
Beyond product performance, Optigal® focuses on creating a loyal ecosystem. Through 70 fabricator meets, 10 retailer meets, and localized campaigns across India, the brand has fostered trust-based relationships. Its 25-year warranty and proven durability have earned accolades from consultants, fabricators, and end-users, establishing Optigal® as a reliable partner in the construction and infrastructure sector.
Vision for Sustainable Growth
Optigal® aims to capture 25% of India’s colour-coated steel market within the next few years. By combining innovation, local production, and sustainability, the brand strengthens AM/NS India’s value-added portfolio while redefining standards in roofing, construction, and architectural applications. With its integrated approach to marketing, distribution, and customer engagement, Optigal® exemplifies the future of India’s steel industry.
Industry Recognition and Leadership
Congratulating Optigal® on winning the Asia’s Rising Star Award, Dr. Abhay Kaushik, Founder and Editor-in-Chief, The Brand Story, said, “Optigal® is redefining India’s colour-coated steel industry through innovation, sustainability, and market-first thinking. Their commitment to performance, reliability, and customer engagement makes them a standout brand and a deserving recipient of the Asia’s Rising Star Award at the Asian Brand and Leadership Conclave 2025.”
Echoing this, Mr. Siddesh Pathre, Managing Partner, The Brand Story, remarked, “Optigal® demonstrates how technology and sustainability can converge to create market-leading solutions. Their rapid growth, disruptive approach, and strong stakeholder trust exemplify the qualities of a rising star in Asia’s industrial landscape. Congratulations to Optigal® for getting honoured with the Asia’s Rising Star award at the Asian Brand and Leadership Conclave 2025.”
For more information on The Brand Story, visit https://thebrandstory.co.in/
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