Photographer Ketaki Nikam celebrates 15 years of redefining brand storytelling with Piccturemint, blending art, passion, and precision in visual branding.
Ketaki Nikam
Ketaki Nikam, a trailblazing commercial photographer and the visionary behind Piccturemint, marks 15 years of reshaping brand identities through her unparalleled photography and production expertise. With a remarkable ability to craft compelling visual narratives, Ketaki has established herself as a creative force, enhancing the image of brands across diverse industries, from fashion and food to lifestyle and corporate sectors. Her journey, rooted in passion and innovation, has made Piccturemint a trusted name in commercial photography and ad film production.
Ketaki’s career began with a foundation in Commercial Arts from Sophia Polytechnic, where she specialized in both analogue and digital photography. Her early work gained recognition with the Nine Eyes exhibition at NCPA Hall in 2010, inaugurated by Mr. Raj Thackeray and acclaimed photographer Avinash Gowariker. The exhibition, featured in NCPA’s magazine, showcased her talent, with one of her frames earning a permanent place in Gowariker’s studio. This milestone set the stage for her illustrious career.
After a brief stint as a graphic designer, Ketaki realized her true calling lay in photography’s dynamic creative space. She transitioned to commercial photography, landing a pivotal project with Tata Croma through a friend’s referral. For one and a half years, she turned textures into stories and products into personalities, refining her skills with every shot. This “learn and earn” phase solidified her expertise and sparked word-of-mouth referrals that fueled her growth.
Ketaki's portfolio expanded rapidly, encompassing high-profile clients such as Hotelier Sanjay Narang's Rokeby Manor at Mussoorie, lifestyle brand Vita Moderna, culinary giants like Chef Sanjeev Kapoor, Chef Harpal Singh Sokhi, celebrity Chef Amrita Raichand for Mummy Ka Magic & several shows on Channel Food Food. Her work with big names like Nestle Maggi, Kalki Fashion, and Tirumala Designers further cemented her reputation for blending aesthetic finesse with brand storytelling that resonates.
The glory continued with Chef Ranveer Brar and Chef Gautam Maharishi at Zeezest (formerly Khana Khazana and Living Foods). Simultaneously, she managed individual clients in the food and jewellery sectors, pharmaceutical companies, and corporate firms-showcasing her versatility across interiors, food, product, jewellery, fashion, lifestyle, architectural projects with renowned architects, and even automobile photography.
Her ability to create the exact brand image has been a hallmark of her work. Ketaki’s ad campaigns and conceptual shoots for clients like The Chef’s Story-where she handled everything from ideation to final output-demonstrate her skill in translating a brand’s vision into visually striking narratives. Her photography enhances brand identities, making them resonate with audiences through authenticity and creativity. Notable projects include shooting for Prime Minister Narendra Modi during the 2024 inauguration of Aliamea-tus-Saifiyah Mumbai campus for the Dawoodi Bohra community and capturing performances at the Bollywood Music Project with artists like Sukhwinder Singh, Amit Trivedi, Jonita Gandhi and Ajay-Atul.
As the founder of Piccturemint, Ketaki has transformed her company into a full-fledged production house, excelling in ad films, corporate films, brand films, and more. Her projects involving actors like Prakash Raj, Sudha Chandran, and Avtar Gill, as well as developers like Rutu Group, highlight her ability to deliver compelling results for both established and emerging brands. Ketaki’s commitment to excellence extends to individuals and small businesses, ensuring every client receives tailored, high-quality visuals.
Looking ahead, Ketaki aims to become India’s premier celebrity and advertising photographer, with Piccturemint as the go-to production house for ad films. Her goal is to be the first choice for brands and celebrities seeking impactful visual storytelling. “Photography is more than capturing images, it’s about creating a brand’s soul,” says Ketaki. “With Piccturemint, we strive to elevate every client’s story, making it unforgettable.”
As she celebrates 15 years in the industry this November, Ketaki Nikam continues to redefine commercial photography, blending creativity, precision, and passion to craft visuals that leave a lasting impact.
About Piccturemint
Piccturemint is a Mumbai-based production house specializing in commercial photography, ad films, corporate films, brand films, and more. Led by Ketaki Nikam, the company is renowned for creating authentic and compelling brand narratives across industries, delivering tailored visual solutions for clients ranging from global brands to emerging businesses. For more information, follow them on Instagram @piccturemint.
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