Crocs' "Share the Joy" festive campaign, featuring Rashmika Mandanna & Gen Z creators, blends retro beats, comfort, and stylish Clogs for Diwali.
Rashmika Mandanna Fronts Crocs’ Festive Campaign ‘Share The Joy’
Crocs has launched its festive campaign, ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna along with a group of Gen Z creators. The campaign blends retro beats, festive fashion, and the brand’s signature comfort footwear.
Set to the evergreen track ‘Yaar Bina Chain’, the film captures Rashmika preparing for a Diwali party with her friends. What starts as a casual setup soon transforms into a vibrant celebration filled with music, laughter, and togetherness. At the heart of the film are Crocs Classic Clogs, styled with newly launched festive Jibbitz charms, positioned as accessories that complement festive wear.
The collection also introduces seasonal styles including the Bae Velvet Clog, Studded Classic Clog, and Crush Clog in Plush Plum, combining comfort with festive flair.
Yann Le Bozec, Head of Crocs International Marketing, said: “Festive celebrations are about real, unfiltered moments. ‘Share the Joy’ shows how Crocs Classics and Jibbitz charms bring both comfort and sparkle to those moments.”
Developed in partnership with Kulfi Collective, the campaign is being rolled out across digital, social, and retail platforms. With this launch, Crocs aims to highlight individuality, friendship, and style during the festive season.
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