Crocs has launched its festive campaign, ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna along with a group of Gen Z creators. The campaign blends retro beats, festive fashion, and the brand’s signature comfort footwear.

Set to the evergreen track ‘Yaar Bina Chain’, the film captures Rashmika preparing for a Diwali party with her friends. What starts as a casual setup soon transforms into a vibrant celebration filled with music, laughter, and togetherness. At the heart of the film are Crocs Classic Clogs, styled with newly launched festive Jibbitz charms, positioned as accessories that complement festive wear.