Reimagining Play, Reclaiming Childhood: Sana Moiz on Building Toys That Think Beyond Screens

In a world where screens increasingly dictate how children learn play and connect Sana Moiz founder of Eduspark Toys is quietly leading a movement back to simplicity imagination and meaning Sitting across from her you immediately sense that her vision for play goes far beyond colourful toysitrsquos about shaping how children think feel and grow ldquoPurposeful playrdquo as she calls it isnrsquot about flashy gadgets or noisy distractions itrsquos about what happens in the quiet momentswhen a child builds explores or simply wonders Drawing deeply from her own experiences as a mother Moiz founded Eduspark to bridge the growing gap between entertainment and enrichment creating toys that nurture focus empathy and creativity in a generation growing up in hyperspeed1 You often speak about lsquopurposeful playrsquohow do you see toys influencing not just learning outcomes but also values emotional intelligence and attention span in early childhoodFor me purposeful play is about whatrsquos happening beneath the surface Sure a child might be stacking blocksbut theyrsquore also learning patience understanding cause and effect and even building confidence Toys arenrsquot just tools for learning ABCsthey shape how children relate to themselves and the world At Eduspark we design toys that leave enough space for the childrsquos imagination to lead helping build focus empathy and decisionmaking all through joyful play2 As a mother and an entrepreneur how has your personal journey shaped the kind of toys Eduspark createsand what gaps did you notice in the market that led you to build a brand rooted in childled explorationIt really began when I was buying toys for my own child I noticed how many toys talked at children instead of with themlights buttons preset outcomes I wanted something quieter gentler and more meaningful Thatrsquos when I started asking what if we trusted children more to explore create and even get bored Thatrsquos the space Eduspark was born into My journey as a mother made me deeply aware of what was missingand thatrsquos what I set out to create3 In an age of screens and instant gratification why do you believe parents are gravitating towards minimal sensory and skillbased toysand how does Eduspark align with this new parenting philosophyI think a lot of parents are trying to slow things down Wersquore surrounded by noisenotifications content constant stimulationand wersquore realizing kids need the opposite Minimal sensory play feels like a breath of fresh air Our toys reflect that belief theyrsquore simple openended and encourage realworld interaction Itrsquos not about keeping kids busyitrsquos about helping them be curious calm and confident in their own space and time4 Toys are often a mirror to culture How do you ensure that Edusparks designs strike a balance between rooted Indian storytelling and globally benchmarked developmental frameworksThat balance is really important to me Growing up I didnrsquot see a lot of Indian stories in my toysand I want to change that for this generation Whether itrsquos a folk taleinspired puzzle or a toy based on Indian seasons we try to weave in cultural context that feels familiar But we also back everything with global researchso the developmental benefits are always front and center Think of it as play that feels like home but travels well5 Whatrsquos one lesserknown insight about how children playor how parents buythat surprised you as a founder and changed the way you think about your productsOne thing that really surprised me How much children love repetition As adults we often think kids need constant varietybut Irsquove seen how they find joy and mastery in doing the same thing over and over It taught me that good toys donrsquot need to do everythingthey just need to do one thing well and leave room for the child to add the magic Another insight Parents are also looking for toys that blend into their homes aesthetically Thatrsquos something we always keep in mind when designing6 As Eduspark grows how do you see your role evolvingfrom product design to influencing how India thinks about early learning environments at largeTo be honest Irsquom already feeling that shift While I started with designing toys I now find myself having conversations about how we view early childhood itself Irsquod love for Eduspark to be a part of reimagining how we think about learningnot just at home but in schools public spaces even policy Play isnrsquot the break from learningitrsquos the very foundation of it And if we can help more parents educators and decisionmakers see that I think wersquoll have done something meaningful

Reimagining Play, Reclaiming Childhood: Sana Moiz on Building Toys That Think Beyond Screens

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Reimagining Play, Reclaiming Childhood: Sana Moiz on Building Toys That Think Beyond Screens

Other Articles

Mid-Day Fast