Briston enters India with Just In Time, introducing neo-vintage sport chic watches with modern French design.
Briston India launch
French watchmaker Briston has officially entered the Indian market in partnership with Just In Time, marking a significant milestone in the brand’s global expansion strategy. Known for its distinctive blend of neo-vintage design and contemporary craftsmanship, Briston aims to appeal to India’s growing base of style-conscious consumers.
Founded in 2013 by Brice Jaunet, Briston was created to reinterpret traditional watchmaking codes by merging classical horology with a relaxed, modern sensibility. Positioned as a “Premium Sport Chic” brand, it reflects a refined balance of elegance and ease, rooted in the French art de vivre.
A defining element of Briston’s identity is its unconventional use of cellulose acetate-a material more commonly associated with luxury eyewear. By incorporating this into watchmaking, particularly in its signature tortoiseshell-style cases, the brand has introduced a bold and tactile design language that stands apart in a traditionally conservative category. This innovative approach underscores Briston’s commitment to design-led differentiation and creative expression.
Over the years, Briston has established a growing international presence across Europe, Asia, and the Middle East, resonating with a new generation of consumers who view watches as an extension of personal style. Its collections, including the iconic Clubmaster, are recognized for their distinctive square cases, layered dials, and interchangeable elements, offering versatility for everyday wear.
As part of its India debut, Briston is also introducing the Streamliner Kennedy collection, one of its most contemporary and design-forward lines. Inspired by Art Deco aesthetics, the collection features bold square cases, double-layered dials, intricate guilloché finishes, and refined detailing-bringing together technical precision with elevated design sensibilities.
Combining reliable movements with thoughtful design and accessible luxury, Briston continues to uphold its core philosophy of being Attractive, Affordable, and Accessible.
Speaking on the launch, Brice Jaunet, Founder of Briston, said: “We are delighted to partner with Just In Time, a collaboration driven by shared values of dedication, excellence, and a deep understanding of a demanding market. Together, we look forward to bringing Briston’s distinctive design and unique identity to a wider audience.”
Ronak Shah, CEO of Just In Time, added: “At Just In Time, we are always looking to introduce brands that offer a fresh and differentiated perspective. Briston’s strong design identity and unconventional approach make it a compelling addition to our portfolio, especially for consumers seeking watches that go beyond functionality to become a true style statement.”
With its India launch, Briston introduces not just a collection of timepieces, but a broader design philosophy-one that seamlessly blends heritage with modernity, and craftsmanship with individuality.
Briston watches are now available across Just In Time boutiques and online platforms.
About Briston:
Briston is an independent French watch company founded in 2013 by Brice Jaunet, a seasoned professional with over 15 years of experience in the luxury watch industry. The brand combines French elegance with a distinctive British-inspired sporty-chic style, drawing influence from Oxford culture and classic sports such as polo and rowing. Known for its signature tortoiseshell acetate cases sourced from Mazzucchelli, Briston has carved a niche in accessible luxury by offering stylish, versatile timepieces with a contemporary edge.
About Just In Time:
Just In Time is one of India’s most trusted destinations for global timepieces. Founded in 2006 in Mumbai, the brand operates over 85 boutiques across 18+ cities and serves more than 15 million customers nationwide. As an authorized retailer for over 50 international brands including Rado, Longines, Tissot, Seiko, and Versace, the company ensures authenticity, official warranties, and expert guidance. Its robust service ecosystem and omnichannel presence further enhance customer experience across India.
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