Some journeys stand out because they are driven not just by ambition but by a deeper purpose. Sonam is one such name steadily making waves across two worlds-fashion and cinema. Through The Indigenous Store, she is championing India’s handloom heritage, and with her banner Kismat Entertainments, she is stepping into film production. Together, these two ventures reflect her belief that storytelling can spark real social change.

Her live sessions on social media have become a phenomenon of their own. Far from being routine sales pitches, they feel like intimate cultural gatherings. Sonam introduces every weave with its backstory, shares how artisans dedicate countless hours to perfecting their craft, and highlights why preserving these traditions matters. For her, it is not simply about selling fabric; it is about restoring dignity and recognition to the weavers behind them.