Sonam bridges fashion and cinema with The Indigenous Store and Kismat Entertainments, preserving handlooms and producing films that spark cultural change.
Sonam Indigenous Store
Some journeys stand out because they are driven not just by ambition but by a deeper purpose. Sonam is one such name steadily making waves across two worlds-fashion and cinema. Through The Indigenous Store, she is championing India’s handloom heritage, and with her banner Kismat Entertainments, she is stepping into film production. Together, these two ventures reflect her belief that storytelling can spark real social change.
Her live sessions on social media have become a phenomenon of their own. Far from being routine sales pitches, they feel like intimate cultural gatherings. Sonam introduces every weave with its backstory, shares how artisans dedicate countless hours to perfecting their craft, and highlights why preserving these traditions matters. For her, it is not simply about selling fabric; it is about restoring dignity and recognition to the weavers behind them.
The Indigenous Store embodies this philosophy. By connecting artisans directly to buyers, she ensures fair value for their work while keeping their artistry alive. What might seem like a business to many is, for her, a heartfelt initiative. The respect and visibility artisans gain through her platform make every purchase feel like a step toward cultural preservation.
At the same time, her creative journey is expanding. Under Kismat Entertainments, she is producing her first film, with several more projects already in the pipeline. For Sonam, cinema is another canvas for storytelling, one that allows her to explore themes, emotions, and ideas that can reach millions. The leap from handlooms to the silver screen may seem wide, but for her, it is a natural extension of the same mission: to tell stories that matter.
What makes her path remarkable is the balance she strikes between glamour and grassroots. While many choose either the spotlight of cinema or the grounded world of social initiatives, she is determined to do both. Her commitment proves that artistry whether woven into fabric or projected on film has the power to transform lives when driven by purpose.
In her hands, fashion, heritage, and cinema are no longer separate worlds. They come together to form a larger narrative of culture, identity, and change. Sonam is showing us that storytelling, when rooted in responsibility, can be far more than entertainment, it can be a movement.
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