From sustainable fashion to tech-driven solutions, these ten emerging brands in 2025 are challenging convention, celebrating identity, and building businesses.
Indian startups
In boardrooms, small towns, and digital corners, a new wave of Indian brands is quietly reshaping the definition of success. These are not just startups, they’re movements driven by innovation, authenticity, and purpose.
From sustainable fashion to tech-driven solutions, these ten emerging brands in 2025 are challenging convention, celebrating identity, and building businesses that matter. As India rises, so do the voices redefining its future, one bold idea at a time.
1. Yuthika Naturals: Pure Care for Every Beauty Need
Rooted in the rich tradition of henna cultivation, YuthikaNaturals has grown into one of India's most trusted beauty brands, driven by its commitment to natural care and purity. Since 1997, the brand has merged centuries-old botanical wisdom with cutting-edge innovation, creating a harmonious blend that addresses modern beauty needs.
One of Yuthika's bestselling products is the flagship Nisha Crème Hair Color, which offers 100% grey hair coverage and is enriched with Avocado, Sunflower, and Henna. The luxurious Yuthika SoftTouch Body Lotions come in different fragrances and provide a pampering yet quick-absorbing formula. The brand also offers Yuthika SuncareSunscreen cream, Youth & Glow Day and Night Creams, Nisha shampoo & Conditioners, Yuthika Soft touch moisturizing creams, Yuthika Handwash, Yuthika Softtouch Lipcare & Yuthika Ultramax cream. Every product is thoughtfully formulated to meet the unique needs of Indian skin and hair, making Yuthika Naturals not just a brand, but your everyday self-care ritual - powered by nature, perfected by science.
For more information visit: https://www.yutikanatural.com/
2. PAJASA Expands Premium Service Apartments in Mumbai to Meet Growing Demand
PAJASA Apartments has expanded its portfolio of premium serviced apartments in Mumbai, India, addressing the rising need for flexible and cost-effective corporate stays. With new additions in prime business districts like Andheri, Bandra, Powai, and Navi Mumbai, PAJASA strengthens its position as a top choice for business travelers and relocating professionals.
The fully furnished apartments offer high-speed Wi-Fi, equipped kitchens, daily housekeeping, and 24/7 customer support-blending home-like comfort with hotel-style convenience. In Powai, also known as the Silicon Valley of Mumbai, the brand is gaining recognition from tech professionals and startups.
PAJASA’s strategic growth ensures professionals visiting or relocating to Mumbai have reliable, comfortable accommodation options tailored to their needs.
To know more, visit https://www.pajasaapartments.com/in/mumbai/.
3. From Law School to Fantasy League Legend: Piyush Arora’s Rise with CRIC11 FORECAST
In a fantasy gaming world often clouded by scams and misinformation, Piyush Arora has emerged as a rare voice of trust and strategy. A law graduate from Delhi University, Arora founded CRIC11 FORECAST in 2018 to bring transparency and education to fantasy cricket.
CRIC11 FORECAST is more than predictions-it's a platform that educates, protects, and empowers India’s fantasy cricket community.
Learn more: youtube.com/cric11forecast
4. Luxiora Cosmetics: Redefining Beauty in 2025
Founded by Zainab Shaikh in 2024, Luxiora Cosmetics Pvt Ltd challenges beauty norms and empowers women across India. Born from Zainab’s leap from a safe career to bold entrepreneurship, Luxiora celebrates Indian women’s individuality with products that enhance and embrace authentic beauty.
Each lipstick blends Vitamin E, Olive Oil, Rosemary Extract, and SPF 15+, with shades crafted for Indian skin tones. Luxiora’s focus on quality, affordability, and cruelty-free luxury earned it a nomination for Emerging Beauty Brand at the 2025 International Glory Awards.
We’re here. We’re different. And we’re building something that matters.
We want to connect with more women who’ve felt overlooked or unheard in the beauty space. We want them to see themselves in our story, in our products, and in our mission. And most of all, we want to inspire anyone sitting on an idea or a dream to believe that they can create something impactful even if they’re starting from scratch, just like we did.
Learn more: https://www.luxioracosmetics.com/
5. Sirat Perfumes: A Modern Take on Timeless Indian Fragrances
Sirat Perfumes, founded in 2021 by Nauman Khalid in New Delhi, redefines Indian attars for the modern world. A seasoned entrepreneur, Nauman launched Sirat as a passion project rooted in India’s rich perfumery heritage.
With no external funding, he combined deep research into natural ingredients with clean, contemporary branding, resulting in a fresh, authentic, and fast-growing D2C brand. Unlike traditional, overpowering attars, Sirat’s alcohol-free fragrances are designed to be subtle, professional, and globally appealing. With premium minimalist packaging, a sampler-first model, and handcrafted small-batch production, the brand resonates deeply with modern, design-conscious consumers.
Sirat’s recent collaboration with The Times of India, offering free fragrances to delegates, further boosted its visibility. Nauman’s tech background helped build a robust e-commerce engine and brand community that continues to grow organically. Today, Sirat Perfumes stands at the intersection of cultural storytelling and global sensibility, offering timeless Indian scents with a fresh, wearable twist.
Learn more: https://siratperfumes.com.
6. Conbun Solves Everyday Problems with Certified Help: One App, Endless Experts
Conbun, founded by cross-sectional entrepreneur Sajjan Gill, is a one-stop online consultancy platform built for the fast-paced demands of modern life. Designed to connect individuals with certified, trusted experts, Conbun spans 12+ categories, including Finance, Nutrition, Childcare, Dancing, Crypto and Stock Investments, Styling, Digital Skills, Mind Coaching, and more. The platform has been solving the problem of unreliable consultancy sources with its verified experts who can guide customers through different stages, whether it's planning a big event, navigating a career, or seeking personal clarity. With secure sessions, an easy-to-use interface, and trusted guidance, Conbun simplifies decision-making and empowers users with reliable support. As it continues to expand, Conbun is set to become India’s most accessible and trusted digital consultancy destination.
For expert consultation, visit: www.conbun.com
7. EcoEarth: India's Smart Lighting Pioneer with 800+ LED Products
EcoEarth Electric Pvt. Ltd. emerged in 2015 as Gurugram's answer to the country's dependence on imported LED lighting. Founded by Divyansh Batra, backed by his family's rich manufacturing legacy through Brahma Auto Industries, EcoEarth transformed from a startup into India's leading brilliant lighting innovator.
Dominating the market for more than a decade, EcoEarth has built an impressive portfolio of 800+ lighting products, ranging from energy-efficient LEDs to cutting-edge smart home solutions that can be controlled through voice commands and smartphones. The brand boasts a Links-Connected Batten System that lets users create customizable lighting configurations, combining aesthetic appeal with functionality.
Committed to the “Made in India” movement, EcoEarth has earned recognition as one of Home Magazine's "Most Promising Brands of 2024." The brand does not just sell products but offers comprehensive customer support, including live demos and installations, narrowing the gap between advanced technology and user accessibility. EcoEarth has made bright lighting affordable and approachable for modern Indian businesses and homes, while enhancing environmental sustainability through energy conservation.
Learn more: https://www.shopecoearth.com/
8. Fireflies Sets the Standard in Lighting Excellence
Blending creative brilliance with cutting-edge technology, Fireflies, founded by acclaimed lighting designer Becket Tundatil, has firmly positioned itself as India’s foremost lighting design and technology company. Based in Mumbai and operating since 2012, Fireflies is redefining how light shapes performances, transforms architecture, and elevates public spectacles.
From executing the stunning 2022 Worli Sea Link holiday lighting in just 48 hours to remotely controlling the Hum TV Awards in Toronto from Mumbai, Fireflies has become the first Indian lighting company to bring remotely controlled lighting, as it continues to push boundaries. Becket’s visionary work spans concerts for icons like A.R. Rahman and Anirudh, landmark events like the Ambani wedding, and installations at architectural marvels including Delhi’s Red Fort and Kolkata’s Victoria Memorial.
Powered by advanced 3D visualization, remote production, and impeccable execution, Fireflies is not just illuminating stages; it’s setting the global standard for innovation in lighting.
Learn more: https://fireflies.pro/services/
9. Manzil Asset Management: One stop solution for your real estate needs
Manzil Asset Management is redefining real estate by simplifying investment, ownership, and income generation through a full-stack, portfolio-first approach. Founded by Saagar Panchal, the firm serves global investors across the UAE, India, Bali, and Thailand with end-to-end solutions-acquisition, financing, furnishing, rentals, resale, and more.
Every client is assigned a dedicated Asset Manager, acting as a single point of contact to manage the entire journey. Manzil integrates services like Golden Visa assistance, offshore structuring, and short-term rental management to maximize returns and minimize hassle.
With 400+ luxury assets under management and 18,000+ guest stays rated 4.85/5, Manzil is empowering investors to build smarter, greener, and resilient real estate portfolios in 2025 and beyond.
For more details, visit https://www.manzil.am/
10. Mahesh Mankar: Training World's Future Lal Kitab Astrologers
Astrologer Mahesh Mankar started his journey in 2014 to fulfill his mission of guiding quality occult experts to solve people’s problems. This industry leader boasts two decades of astrology and spiritual wellness expertise. Specializing in Lal Kitab astrology, Mr. Mankar caters to individuals seeking healing, clarity, and spiritual guidance globally.
Astrologer Mahesh Mankar provides personalized consultations by renowned experts and structured educational courses on Predictive Lal Kitab and Lal Kitab Aacharya, coaching, and mentorship programs. The company also offers a range of curated spiritual products that help in energy alignment and daily practice. He has introduced India's first medal-based certification system for astrology students.
Astrologer Mahesh Mankar has authored the Lal Kitab 2.0, an easier version of the original Lal Kitab to make it accessible to more astrologers in India. He has trained over 100,000 certified Lal Kitab astrologers, creating a complete spiritual ecosystem that empowers individuals on their journey towards professional success, personal growth, and inner peace while preserving ancient wisdom for modern practitioners.
Learn More: https://www.maheshmankar.com/
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