ISDEIVSA graces the cover of L’Officiel Germany, wearing a custom lavender look from ISIVIS London.
ISDEIVSA
Actress, entrepreneur, and fashion visionary Ishita Gupta has officially unveiled her new creative identity: ISDEIVSA. This rebrand marks a significant evolution in her multifaceted career and is accompanied by the launch of her luxury fashion label, ISIVIS London, alongside the reveal of its inaugural logo.
A Name Inspired by Legacy
The name ISDEIVSA is a deeply personal homage to Ishita’s family. It’s an acronym drawn from the names of her loved ones: “IS” for her brother Ishan, “DE” for her father Dev, “IV” for her brother Ivan, and “SA” for her mother Sampa. This intimate blend honors her heritage while serving as a bold emblem of creative reinvention.
“I wanted a name that reflects both who I am and where I come from,” said Ishita Reha Gupta. “ISDEIVSA is my way of celebrating my roots while embracing my individuality. It’s a name that holds meaning, intention, and strength.”
Making a Statement: The Cover Star Moment
To commemorate the rebrand, ISDEIVSA graces the cover of L’Officiel Germany, wearing a custom lavender look from ISIVIS London. Styled with the label’s signature sculptural earrings and paired with René Caovilla heels, the ensemble reflects ISDEIVSA’s commitment to fusing modern luxury with timeless femininity.
Introducing ISIVIS London
ISIVIS London is a purpose-driven, direct-to-consumer fashion label centered around elegance, sustainability, and bold femininity. Offering refined statement pieces, the brand is crafted to be seasonless-encouraging conscious consumption and enduring style.
Following two sold-out pop-up showcases in London, ISIVSA is preparing to launch ISIVIS London’s global e-commerce platform later this year, aiming to bring thoughtful design and slow luxury to a wider, international audience.
A Visionary Path Forward
With the debut of ISDEIVSA and ISIVIS London, Ishita Reha Gupta enters a powerful new phase of her creative journey. Bridging her background in acting with her entrepreneurial spirit and fashion sensibility, she is not just rebranding-she is redefining her identity.
Through ISIVIS London, ISDEIVSA invites the world to embrace confidence, purpose, and power-one piece at a time.
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