Meet India’s new-age startups across beauty, tech, lifestyle, FMCG. From Eluxier to The Tea Shelf, these brands are reshaping how India consumes & Connect.
India startups 2025
India’s entrepreneurial landscape is entering a defining era. A new generation of brands spanning consumer products, retail innovations, and service led companies are rewriting the rules of growth. With design-led thinking, customer obsession, and a willingness to challenge conventions, these companies are not just competing in the market; they’re shaping the future.
ELUXIER
Founder - Praveen Singh & Priyanka Srivastava
Brand Category - Cosmetics and Personal care
Eluxier was founded in 2023 by two pharmaceutical nerds, Praveen & Priyanka, with the shared curiosity for clean ingredients and their ability to simplify scientific research.
Powered by the collective passion of a community of over 250 skin enthusiasts across 8 countries, Eluxier celebrates the spirit of unapologetic self-care.
Originally researching skincare inspired by skin's own biochemistry, they stumbled upon a serious challenge: the rampant use of harmful chemicals in skincare. Unfortunately, these chemicals were everywhere, even in seemingly safe, everyday favourites, disguised in names we often ignore or are unaware of.
In pursuit of building safe and clean-label skincare, Eluxier eliminated "The DIRTY30" from skincare. These harmful chemicals were either proven toxins or there was too little data to claim their safety. This one choice defined their purpose and led to their commitment to slow & sustainable self-care.
Eluxier is on a pursuit to build "Wellness Without DIRTY30" - www.eluxier.com
Contensify
Founder - Vanhishikha Bhargava
Brand Category - Branding & Marketing
For over a decade, Contensify has blended innovative digital approaches with proven go-to-market strategies to help B2B SaaS brands grow. The company's services include Content Marketing, Search Engine Optimization, AI Optimization and Content Production, along with done-with-you services such as marketing audits, strategy and more - crafted to boost visibility and drive pipeline. Alongside, Contensify also has a strong track record of consulting, teaching, and training startup teams, empowering them with the skills and frameworks to build sustainable, scalable marketing engines. - www.contensifyhq.com
Blunt Creatives
Founder - Siemmons
Brand Category: Model and Artist Management
Blunt Creatives Private Limited is a Delhi-based, Inclusive Model and Artist Management Agency excelling in Fashion, Commercial, Editorial, and Runway, with roots both nationally and internationally. Honored with the Dr. APJ Abdul Kalam Dedication Award (2020), the agency empowers diverse talent through strong brand collaborations and international exposure. Blunt Creatives, known for their amazing client roster has partnered with leading names in the fashion industry including Sabyasachi, Uniqlo, Clarins, Kylie Cosmetics, Kay Beauty, Lakmé, Manish Malhotra Beauty, Ritu Kumar, Satya Paul, Fastrack, Amrapali Jewels, Amazon Fashion India, Tanishq, Lakme and Malabar Gold & Diamonds—delivering standout editorials and campaigns across platforms.- www.bluntcreatives.in
Purecult
Founders - Suraj Krishnan and Sumit Anand
Brand Category: Home Care / FMCG
Purecult was founded in 2020 after witnessing Bengaluru's lakes froth with pollution caused by toxic detergents from households. Determined to create a safer alternative, Purecult developed plant-based, lab-tested, fragrance-forward cleaners that protect expensive clothes, delicate surfaces, and sensitive skin - while being safe for the ecosystem around it. Today, Purecult is trusted in 1,50,000+ households across India, turning everyday cleaning into a luxurious, conscious ritual. - www.purecult.in
Fieldmobi
Founders - Shambhabi Raha and Shiv Shankar Raha
Brand Category: Enterprise Tech
Fieldmobi is an AI-customizable, field-focused ERP system designed for organizations that have assets and operations spread across multiple locations. It has a suite of seamlessly integrated ERP applications with a powerful ERP engine but what's unique is that it takes ERP out of the back office and into the frontlines with an Android/iOS app designed for field users. The applications that range from field operations and material management to orders and financials, can also be customized instantly using AI. - www.fieldmobi.com
ButWhy by Irawell Lifestyle
Founders - Poonam Waghela
Brand Category - Personal care
ButWhy by Irawell Lifestyle is India's premium personal care brand crafted exclusively for pre-teens, blending fun, curiosity, and safety in every product. From playful bath essentials to gentle fragrances and cosmetics, each creation is dermatologically tested and age-appropriate. Founded by Poonam Waghela, a mother to a pre-teen, ButWhy celebrates curiosity and encourages kids to keep asking "ButWhy" - inspiring them to learn, explore, and grow confidently into their teenage years. - www.butwhy.in
MerchMeUP
Partner - Abhishek Garg
Brand Category - Corporate gifting
MerchMeUp is a next-gen B2B merchandising and corporate gifting company powered by AI. From onboarding kits to festive hampers, they curate thoughtful, on-brand gifting solutions that save time and elevate company culture. Their AI sorts through thousands of global products to recommend the right mix, ensuring fast turnarounds, premium quality, and fully customized experiences. With "Print. Pack. Ship." as they promise, MerchMeUp redefines corporate gifting for modern businesses across India. - www.unfoldmart.com/merchmeup
The Tea Shelf
Founders - Atulit Chokhani
Brand Category - Fine Teas
The Tea Shelf is a modern-day expression of a 150-year-old legacy in tea. Born from six generations of expertise, it brings handpicked teas directly from India's finest estates and beyond to discerning tea lovers worldwide. With a vision to blend tradition and innovation, The Tea Shelf offers premium, fresh, and authentic teas that celebrate both heritage and modern taste. From estate to cup, every sip reflects a journey steeped in excellence. - www.theteashelf.com
What characterizes these brands is not only their creativity, but their motivation: changing the way India consumes, connects, and creates value. They are guided by founders that think of possibilities instead of limits, and by teams that understand that sustainable growth is founded upon trust, design, and customer obsession.
Such companies are not just competing for scale; they are setting new standards for resilience and relevance in a rapidly dynamic market. From metropolis-tier-1 cities to smaller towns, from digital-first ecosystems to offline points of interaction through retail, their impact is continually informing economic decisions and experiences.
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