You know that irrational, chaotic, ridiculously love-soaked feeling you get around Rakhi? The one where you're hugging your sibling one second and blackmailing them over childhood secrets the next? That&rsquo;s the Rakhi wali feeling. And this year, IGP didn&rsquo;t just bottle it. They rolled it out in a giant 5-foot-wide shopping bag.
Yes, somewhere between Bandstand sunsets and Marine Drive traffic, Mumbaikars stopped, stared, and smiled as a supersized IGP carry bag reminded them that Raksha Bandhan isn&rsquo;t just a ritual. It&rsquo;s a full-blown vibe.
With its 2025 campaign, the OG global D2C multi-category gifting platform has gone all in, serving up curated chaos, luxe hampers, citywide stunts, beauty rituals for bhai-behen jodis, and enough sibling drama to make you go, &ldquo;Yeh toh humare ghar ki baat hai!&rdquo;
At the heart of the campaign lies IGP&rsquo;s signature Rakhi collection, an elegant blend of designer threads, personalized gifts, and artisanal hampers. But these aren&rsquo;t just pretty tokens. They carry purpose. Many of them are handcrafted by over 10,000 women artisans across India. So when you&rsquo;re tying a rakhi from IGP, you&rsquo;re not just celebrating a bond. You&rsquo;re also empowering one.
And then came the showstopper, the IGP Luxe Collection, led by the IGP x CaratLane Limited Edition Hampers, featuring fine jewellery pieces curated specially for sisters. Think handcrafted keepsakes, luxe perfumes, artisanal teas, and more, all wrapped in premium packaging that screams thoughtful indulgence. Pushed through a strong creator network, this collection is where tradition meets taste and emotion meets elegance.
To take the sibling madness offline, IGP hosted a Rakhi-making workshop in Delhi in partnership with Libas, where influencers, media, and rakhi nostalgia came together in a blur of colours, laughter, and threads. Over 30 Libas stores across India are also running special IGP offers, festive discounts, and goodie bags to keep the festive feeling going strong.
Back in Mumbai, the giant IGP gift bags weren&rsquo;t just stunts. They were conversation starters. Spotted at hotspots like Marine Drive, Juhu Beach, Colaba Market, Bandstand, and Cuffe Parade, these eye-popping installations turned into selfie magnets and scrolling gold. And to up the offline ante, IGP is also hosting a two-day sibling-themed celebration at Bounce on August 2nd and 3rd with curated hampers, quirky activities, and trampoline-powered nostalgia.
On the grooming front, Envi Salon is turning sibling bonding into beauty therapy with exclusive Rakhi grooming packages, while Janasya joined the party with style-first content and themed giveaways. It&rsquo;s not just about gifts anymore. It&rsquo;s about how you show up.
IGP&rsquo;s creator army sealed the deal online with everything from sibling skits and humorous reels to nostalgic stories in multiple regional languages. The message? No matter where you're from, the Rakhi wali feeling is universal.
From handcrafted rakhis and fine jewellery hampers to trampoline parties, sibling grooming dates, and giant city installations, IGP dialed up the drama, the emotion, and the fun. This isn&rsquo;t just a campaign. It&rsquo;s a movement that celebrates timeless sibling bonds, empowers local artisans, and delivers joy on time, every time.

IGP’s Rakhi 2025 campaign celebrates sibling bonds with luxe hampers, giant city installs, handcrafted rakhis, creator content, and artisan empowerment.



Spotted: A Giant Gift Bag and a Whole Lot of ‘Rakhi Wali Feeling’ on the Streets of Mumbai

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Spotted: A Giant Gift Bag and a Whole Lot of ‘Rakhi Wali Feeling’ on the Streets of Mumbai

Other Articles

Mid-Day Fast