NEMA Eldercare shares its philosophy of compassionate, boutique dementia care focused on daily improvement.
NEMA Eldercare
In a world full of marketing superlatives, every company claims to be the best - best service. Best quality. Best experience. Yet rarely do we pause to ask: best compared to whom? His statement is not an admission of weakness but a reflection of philosophy.
“Not yet,” he adds. “Because dementia care is not a finish line. It is a continuous pursuit. And the only meaningful competition in this space is with who we were yesterday.”
A Journey of Six Years - and Still Learning
With more than six years of experience in eldercare and memory care, and being among the early pioneers in organised dementia care in India, NEMA still believes there is so much more to discover.
They evolve every day - learning from residents, families, caregivers, and lived experience.
In the care industry, there are no fixed rules. There are guidelines and best practices, but ultimately, only outcomes speak. Over the years, NEMA has seen meaningful improvements in residents’ calmness, sleep patterns, eating habits, engagement, and overall emotional balance.
For many families, visible improvements begin within a few months and these outcomes matter more than any slogan.
Every Resident Is Different - Because Dementia Is Different
Dementia does not behave the same way in two people.
One becomes quiet.
Another restless.
One forgets names.
Another forgets how to eat.
One remains gentle.
Another becomes fearful.
This applies across conditions such as Alzheimer’s disease, Parkinson’s-related cognitive decline, bipolar disorder in ageing, and other mental health challenges in older adults.
No organisation can claim perfection in managing such a complex human condition. Dementia care is not a solved problem - it is an evolving practice.
The Core Philosophy: Love, Patience, Respect
“At the heart of NEMA is a very simple belief,” says Sanjeev Kumar Jain.
“Dementia care must be built on love, patience, and respect. If we genuinely care for our caregivers - if we respect them and support them - they naturally extend the same warmth and dignity to residents. Compassion cannot be forced. It has to be cultivated. Culture flows from the top.”
This philosophy is translated into operations by Dr. Chetna Jain, Co-Founder of NEMA Eldercare.
“Our benchmark is not other care homes,” she explains.
“Our benchmark is very practical: Did a resident feel calmer today than yesterday? Did agitation reduce? Did sleep improve? Did eating become easier? Did a caregiver understand someone a little better? Dementia care is built on small daily improvements, not big marketing claims.”
Boutique-Scale, Dementia-First Homes - Not Institutions
NEMA has deliberately built boutique, home-like assisted living and memory care homes instead of large-scale facilities.
The reason is rooted in neuroscience: the dementia brain struggles with scale.
Large environments create noise, confusion, and unfamiliarity. Smaller homes offer:
- familiar faces
- predictable routines
- lower stimulation
- personalised attention
This is not about luxury senior living - it is about neurological comfort and emotional safety.
A home is not defined by furniture. It is defined by atmosphere, tone, rhythm, and warmth. People with dementia may forget names and dates, but they rarely forget how a place makes them feel.
Personalised Care Is Not a Checklist - It’s a Relationship
At NEMA, personalised care means:
- learning what calms someone
- understanding triggers
- observing what time of day they function best
- knowing how they prefer to be approached
- adapting continuously
This learning never stops. Which is exactly why NEMA does not claim to be the best - it focuses on getting better.
The Road Ahead - Expanding With Humility and Discipline
Looking forward, NEMA’s direction is clear:
- expanding boutique dementia-first homes across India
- deepening caregiver training
- strengthening family communication
- integrating supportive technology that enhances - not replaces human care
The organisation is building processes, environments, and systems around one core belief: dementia care must remain deeply human.
Every month, the team asks itself:
- Can caregivers be better trained?
- Can communication improve?
- Can routines be more personalised?
- Can spaces be more soothing?
- Can dignity be protected better?
If the answer is yes, the work is not done and the team hopes it never is.
Leadership in Dementia Care Is Not a Podium - It’s Participation
Leadership here is not about standing on a pedestal.
It is about:
- listening to caregivers
- listening to families
- observing residents carefully
- refining systems quietly
Leadership is humility plus discipline.
Families do not need bold claims.
They need honest intent.
They need visible effort.
They need consistent improvement.
NEMA may not be the best dementia care home in India today.
But every day, it strives to be better than yesterday.
And in dementia care, that may be the most honest promise anyone can make.
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