Sportslifestyle heavyweight Puma signs him on to create a funky apparel-accessories-footwear range that will hit stores next year
Sportslifestyle heavyweight Puma signs him on to create a funky apparel-accessories-footwear range that will hit stores next year
The Indian fashion frat lost one of its fearless soldiers to the glitzy strobe lights of Bollywood two years ago.
Working with Bollywood has taught Aki the "screenplay of costumes", a blast of an experience the designer wouldn't exchange for anything else, let alone his core role as a designer. "I made a deliberate decision to stay away from mainstream fashion. I wouldn't have got Dostana or Rab Ne... if I had concentrated on Fashion Weeks. But I plan to re-launch my label. My agenda for next year one Fashion Week and two Bollywood movies."
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