Girls and diamonds are inseparable and Bipasha Basu proves it.
Girls and diamonds are inseparable and Bipasha Basu proves it. At the launch of Gili's new campaign, the Bong bombshell talks to CS about jewellery and its connect with today's woman:
Gitanjali is the most credible brand in India for diamonds. And I'm proud to be endorsing their sub-brand, Gili. This is a personality-oriented jewellery line which has an emotional connect.
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A woman today is more than just a homemaker she works, plays, parties and fulfills her ambitions. Gili's new collection talks about the everydayness of the jewellery.
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Moreover in India, diamonds have been considered to be high-end jewellery to be worn only on important occasions.
But through this campaign, which is an extension of the earlier 'Beautiful You' campaign, we break such myths.
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You'll see me in four different avatars the bride, the working woman, the diva and the wonderer. Personally, I feel more like a dreamer.
So head to a Gili showroom; the brand has something for everyone from a trendy ear piece for a college girl to a classy bracelet for the working woman.
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