Fan ka dum

An autorickshaw driver (and Salman fan) has been promoting Dus Ka Dum and Dabangg

Salman Khan's Dabangg is being promoted on the back of autorickshaws, like 3 Idiots was. But unlike the Aamir Khan starrer, this is not part of their marketing strategy.



They haven't paid for it. It is a brainchild of an autorickshaw driver who is a fan of Salman and has put up the name of the film in bold letters. The rear of the vehicle also features a slogan for Dus Ka Dum.

Producer Arbaaz Khan denies using public transport vehicles to publicise his film, "No, I am still in the middle of shooting my film, I am not even thinking of promotion at the moment. I have heard about this rickshaw you are talking about. It's Salman's fan who has done it."

He adds that there's still time for his publicity campaign, "Dabangg will have an Eid release on September 10. At the moment, am in the process of completing my film. We will begin the publicity campaign only after that."

FACT
During 3 Idiots, around 250 vehicles in the city were used with 'Capacity: 3 Idiots' slogans on them. This was a marketing idea to increase visibility of the film on the roads.