After the music of Rock On 2 failed to match the success of the film's first outing in 2008, producers Farhan Akhtar and Ritesh Sidhwani were not too happy with the lukewarm response
After the music of Rock On 2 failed to match the success of the film’s first outing in 2008, producers Farhan Akhtar and Ritesh Sidhwani were not too happy with the lukewarm response. They blamed it on bad marketing by Zee Music.
Yesterday, the film’s title track was released on T-Series and was widely promoted. It was trending on social media all day and received a better response than the earlier released songs. Zee calls it the recall factor, but Farhan and Ritesh are regretting not opting for the label earlier. Not exactly music to someone’s ears.
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