John Abraham refuses to follow through with marketing idea to ask his buddies to help out with promotions
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John isn't one to ask for favours
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John Abraham refuses to follow through with marketing idea to ask his buddies to help out with promotions
A source reveals, "It was going to be a -fledged campaign for the film with banners and posters featuring different people from the industry.
After the actor was given a wishlist of people he had to contact, he hesitated. "He felt like it would be asking for a huge favour and the thought embarrassed him. He immediately told the marketing team to drop the idea and work on something else as he didn't want to be a part of it."
Confirming this, Priti Shahani of Reliance Big Pictures who's distributing the film says, "We understand completely, it is asking people to help out and that's not something John is comfortable with."
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