Preity Zinta got Italy in Mumbai for Italian watch brand ad

Preity's IPL commitments compel ad to be shot in the city

Preity Zinta got Italy in Mumbai recently. The actress shot the ad with Neil Nitin for an Italian watch brand. Since the actress had to leave for the IPL, she could not travel to the country and so Italy was created in Kamala Mills Studio in Mumbai.



A source reveals, "Being an Italian brand, The owners wanted the ad to be shot in Italy. But Preity had to fly to South Africa for IPL. They didn't want to postpone the ad till the IPL ended and hence decided to recreate Italy in a studio in Mumbai. They sent staff from here to Italy for recce and finally recreated the set in India."

The source continues, "They also wanted to get an entire set of the Italy Gondola, but time didn't permit. The commercial was shot in exactly two days. A few Italians were flown in for that authentic feel."

GM (Marketing) Ms Shardah Uniyal confirms, "We wanted to shoot in Italy and our team had also gone to Italy but Preity had to leave for IPL and we did not want to postpone the launch, so we recreated the set in India."