Sonam to endorse home appliances

"We believe Sonam encapsulates all the qualities that our brand stands for and will enable our customers to have a better connect with our products," said the company's officer.

"She is young and innocent yet vibrant and lively among her peers. Sonam is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Sonam, there would be a far-reaching impact and greater awareness of our brand," the company's officer said.