In 1860, at the age of 20, Edouard Heuer founded a watchmaking workshop in Saint-Imier, in the remote Jura mountains of Switzerland
In 1860, at the age of 20, Edouard Heuer founded a watchmaking workshop in Saint-Imier, in the remote Jura mountains of Switzerland. It was the start of TAG Heuer's extraordinary story. Here's a timeline recap of a brand that says it all with its name:
*u00a0In 1869, Edouard Heuer patented his first invention: a keyless, crown-operated winding system.
*u00a0In 1882, he became one of the first to produce pocket chronographs in big quantities.
*u00a0His sons Jules-Edouard and Charles-Auguste Heuer took on the responsibility of carrying on his creative vision and passion as Edouard Heuer passed away in 1892.
*u00a0The watchmakers relaunched three of its classic series: TAG Heuer Carrera in 1996, Monaco in 1998, and Monza in 2001.u00a0
*u00a0In 2005, TAG Heuer gave depth and allure to its Sports and Glamour emphasis by signing new brand ambassadors: Maria Sharapova, Uma Thurman and Brad Pitt, Juan Pablo Montoya and Kimi Raikkonen.
*u00a0Baselworld 2007 was the stage for the 20th anniversary celebration of the TAG Heuer Link series.
*u00a0TAG Heuer's iconic Monaco chronograph was reissued in 2009 as a limited-edition timepiece.
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