Fashion by Infiniti, is the first-of-its-kind multi retail event where top brands will be flaunted on the ramp at Infiniti Mall, Malad on September 3, 2016. The event has been developed by V-Rock World Media Pvt Ltd in a C2C (concept to company) format for the retail industry.
Fashion by Infiniti, is the first-of-its-kind multi retail event where top brands will be flaunted on the ramp at Infiniti Mall, Malad on September 3, 2016. The event has been developed by V-Rock World Media Pvt Ltd in a C2C (concept to company) format for the retail industry.
The event will be centered around a fashion show with various sequences from existing brands at Infiniti Malad, showcasing their themed collections.
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V-Rock World is India’s upcoming entertainment and events company, which specialises in developing customised IP’s for different industries. With C2C for the retail market, the idea behind the format is to enable benefits for all the participants as well as associations for this event. Viki Dharamdas, founder and CEO of V-Rock World, has developed C2C as an experimental marketing tool to create and enhance communication for brands along with an entertaining experience for the consumer. The market today is challenging, with competition between multi retail outlets as well as brands. With Fashion by Infiniti, the brands can showcase and engage customers on multiple levels of communication and this, in turn, provides a platform for brands to stand out in a multi-retail outlet.
The event is not just about shopping but also for consumers to savour a unique experience, something that is not seen on a day to day basis at a shopping mall. The opportunity to watch top brands on the ramp, without having to go to a high-end fashion show, is in itself pioneering. C2C is a unique synergy between the brands showcasing and consumer purchasing.
Fashion by Infiniti aims to change and enhance the retail shopping landscape by offering a unique blend of niche experience. The show gives brands opportunity to engage with customers.
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