Home > Entertainment News > Bollywood News > Article > Why Sushant Singh Rajput turned down Rs 15 crore fairness cream endorsement deal

Why Sushant Singh Rajput turned down Rs 15 crore fairness cream endorsement deal

Updated on: 12 January,2018 08:32 AM IST  |  Mumbai
Mohar Basu | mohar.basu@mid-day.com

While many leading B-Town stars are happy to lend their face to fairness creams, social responsibility be damned, Sushant Singh Rajput has decided to steer clear of such commercials

Why Sushant Singh Rajput turned down Rs 15 crore fairness cream endorsement deal


Sushant Singh Rajput
Sushant Singh Rajput

It isn't uncommon to see some of our favourite stars propagating the idea of fair skin being beautiful - a practice that was called out by Abhay Deol last year when he slammed his colleagues for promoting skin lightening products. While many leading B-Town stars are happy to lend their face to fairness creams, social responsibility be damned, Sushant Singh Rajput has decided to steer clear of such commercials. Turns out, the actor recently rejected a fairness cream endorsement deal for which he was apparently being offered a fee of Rs 15 crore.




A source says, "Sushant doesn't believe in endorsing such products. So despite it being a lucrative offer, he immediately turned it down. He feels that he needs to be responsible about the kind of products he lends his face to, as several people look up to him." The three-year-long deal apparently required Rajput to shoot for six commercials, which would follow the trope of the fairness cream helping an underdog elevate his social standing. When mid-day reached out to Rajput, he said,



This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK