Sushant Singh Rajput

It isn't uncommon to see some of our favourite stars propagating the idea of fair skin being beautiful - a practice that was called out by Abhay Deol last year when he slammed his colleagues for promoting skin lightening products. While many leading B-Town stars are happy to lend their face to fairness creams, social responsibility be damned, Sushant Singh Rajput has decided to steer clear of such commercials. Turns out, the actor recently rejected a fairness cream endorsement deal for which he was apparently being offered a fee of Rs 15 crore.