Paris Hilton pays a tribute

Paris Hilton is dedicating her latest 10th fragrance Tease to her icon Marilyn Monroe. At the launch party at MyStudio in Los Angeles, she paid homage to the blonde bombshell by dressing like her.

"I just thought Tease was a really fun, flirty name," Hilton, 29, told Entertainment Tonight. "I think for fragrances you always have to have something that's really catchy and something that girls think is really cute. I thought that Marilyn was such a tease. She was so confident and flirty and just one of the sexiest women alive."

Hollywood can't get enough of Marilyn Monroe at the moment: Naomi Watts will play the icon in an upcoming biopic based on author Joyce Carol Oates' fictionalised 2000 memoir, Blonde. Michelle Williams is also in talks to play Monroe in the 2011 drama My Week with Marilyn.