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Sunil Gupta & Rima Mishra
A campaign as the name suggests is basically a collective activity that leads to an aim. A digital marketing campaign hence involves a ripple of activities that lead to enhanced visibility, interaction and strong recall.
Taping content trends, popular hashtags, capitalizing on the wave of emotions are the few go-to digital marketing campaign starters. Crafting digital campaigns is both a science and an art as it works on certain norms, and in some cases pushes the boundaries of those norms.
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Sunil Gupta, Founder of Media Tribe, who has added many feathers to his cap of successful campaigns says, " A digital marketing campaign is less of a campaign and more of a planned process that has it's own drawbacks. Hence one has to be precise and very specific while planning and implementing it.
It can create hype over a very short span of time and is sometimes delivers better results than a mainstream promotion campaign if done in the right way. Its success is based on how the factors are brought in."
Rima Mishra, Co-founder of Media Tribe, known for her accomplishments in the industry shares, "I've been undertaking various campaigns, and I've observed that behind the success of each campaign is a planned crafted to the its practical details. It is something that the players should really pay attention to if they wish to make a lasting impression on their audience."
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