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You are a bad salesman

Updated on: 09 July,2010 09:02 AM IST  | 
The FYI Team |

Are you unlucky in love? That's probably because you aren't selling yourself right, according to a new book on relationships by dating coach, Jess Mccann. In the first of a two-part series, FYI attempts to unravel the secret to finding Mr Right and keeping him interested

You are a bad salesman

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Are you unlucky in love? That's probably because you aren't selling yourself right, according to a new book on relationships by dating coach, Jess Mccann. In the first of a two-part series, FYI attempts to unravel the secret to finding Mr Right and keeping him interested

Like most women out there saleswoman-turned-dating coach Jess McCann struggled to find the right guy. After a period of blaming commitment-phobic men and bad hair days for her relationship woes, she started co-relating sales principles to her dating life and that's when she hit the jackpot.







"In every relationship a sale is made. Either you sell him on a commitment, or he sells you on why he doesn't want one. And it's the reason you are still single." Touch ufffd.

Read the excerpts to know more about how to get a guy to fall for you hook, line and sinker.

Stepu00a0One
Finding the right guy
Prospecting


If you are ready to have a relationship, and would like to get married in the next three to five years, it's time to get serious and put some more effort into prospecting. Meet new people, introduce yourself, and show them what you've got.



How to prospect:
The smart way to prospect is to go where the most opportunity is. Instead of hanging out at your girlfriend's house, go to sports bars, pool halls or coffee shops.

Prospecting events: Every weekend there is something going on in your city that will bring out the boys. You just have to search for it. For example bar crawls offer fantastic opportunities.

Get creative: Besides seeking out guy-friendly places, change your daily routine. Go to different grocery stores or switch gyms.

The Law of Averages: Even the best saleswoman doesn't find new business every day. The Internet is a great place to increase your law of averages. A bar can only fit a finite amount of people whereas online sites are filled with numerous men. Just be smart and careful about meeting people you don't know.

Theu00a0see factor: Guys need a sign that you are willing and interested to talk. In sales, we use the SEE factor (Smile, Eye contact, Energy) when approaching someone for the first time. When you see a guy you think you might be interested in, walk by him, smile, look him right in the eye and let him sense your good energy.

Icebreakers:
The trick to starting a conversation is to use an Icebreaker, a small remark or question that can be directed towards anyone. It can be the lamest Icebreaker on earth and it won't matter. Some Icebreakers that are good to have in your back pocket are: Can you take a picture of my friends and me? Where did you get that shirt / pair of sunglasses?u00a0

Filling the Funnel: Good salespeople don't put all their eggs in one basket; they fill the funnel with lots of sales, knowing that some will not work out. It works for several reasons:

You don't get too attached too soon: If you are out with other people then you are not sitting at home thinking about Mr One-and-Only.u00a0

You won't be a complete wreck if he dumps you: As you have different men to date, your confidence won't be shattered if the relationship doesn't work.

Step Two
Keeping him interested
Recognising buyer signs




People in general won't just come out and tell you their level of interest. You have to learn to read their buying signs, which are those subtle indicators that tell you when you are piquing someone's interest.

The Gray area:
Some people call it mixed messages when a guy asks for your number, but then doesn't call. You are in the gray area and these are clear signs of moderate to low interest.

The initial sign of interest:
The first sign is the look. If a man is interested in meeting you, you will catch his eye. The second sign of interest is questioning. The third sign is a change in attitude and mannerisms (he may become friendlier or chattier).

The Kiss principle: There is no faster way to kill a potential relationship than to verbally vomit on your date. It's more important to listen to your date, ask him questions about himself and keep the conversation going with questions. When it's your turn to talk, use the KISS principle (keep it short and simple).

The danger of losing impulse: If you want to turn a new relationship into a long-term one, make Ending at the Height of Impulse a religious practice. Discipline yourself to end the date when he is the most excited about you. Close too late and they get bored and start to wish you would just leave.

Non-verbal communicationu00a0What you can't hear
Ask any salesperson and they will tell you that 90% of communication is non-verbal.

Use the mirror theory:
In sales, we use the mirror theory to make the customer comfortable by mirroring their body language. In dating, using the theory prevents you from coming on too strong or too cold.

Keep him Jonesing: Jones Effect is a highly proven theory that you want what other people have. You are too cute not to have any men in your life. Don't feel the need to always explain who you are with.
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