If you’re a fashion lover, you’ll recognise that most of 2024’s breakout trends have involved some element of nostalgia. It comes as little surprise, therefore, that the colour that’s taking over designers’ mood boards and runways now throws it right back to the 1990s. We’re referring to chocolate brown, often referred to as the perfect neutral because of its inherently rich but understated aesthetic. Polished and sophisticated, this hue lends itself to a variety of looks. We spoke to fashion stylist Disha Selarka for inspiration on creative ways to look our chocolat-ey best. 

The perfect canvas

“Chocolate brown comes into its own when paired with interesting textures and fabrics. It adds depth to the garment and instantly makes you look more put together. It also pairs very well with other neutrals and makes for wardrobe staples. One of the most popular ways to wear chocolate brown is in a head-to-toe look, with textural contrasts. Brown is also a popular colour for workwear as it is much softer than black, without detracting from the air of formalness,” Selarka explains. Colours that work well with chocolate brown are earthy tones such as cream, cobalt blue, olive green or even aubergine. If you’re feeling experimental, mix it up with pastels such as lilac or a pop of light blue, or add a bold red for a heady contrast. Tailored, structured pieces work well in this colour. We suggest investing in high-waist pleated trousers, pencil skirts or knitwear in this colour. While chocolate brown suits most Indian skin tones, if you find that the colour is washing you out, choose a hue that has a hint of red. People with deeper skin tones can pair chocolate brown with a vivid hue, such as burnt orange, golden yellow or jade green for a flattering contrast, while those with very light complexions can prevent the colour from seeming too jarring by wearing it with a pastel hue, cream or white.