International Creators’ Day: Content gurus share tips for amateurs to up their game

Keep it realRaunak Ramteke educational content creator raunak_ramtekeCracking the algorithm EVERY six months people have a new favourite content creator The audiencersquos needs and preferences change rapidly and we need to evolve and adapt The algorithm is nothing but what the audience is interested in My primary goal is to understand and analyse who my audience is and what they want instead of scrambling aimlessly If you crack that you crackthe algorithmBalancing the act What I love reading learning or doing is what I post about as content on my page and I believe that is how it should be if yoursquore in it for the long run If creating content seems like putting on a faccedilade yoursquore doing something wrong Having a different real life and a reel life isnot sustainableTip Start posting today If it doesnrsquot work out utilise the feedback loop to improve rather than overthinking about your content and postponing publishing it Think but donrsquot overthinkTickle the funny bone Pranit Shilimkar fitness coach and content creator fitnesstalks_with_pranitCracking the algorithm Relatability concise humour and consistency It can be challenging to consistently find humour in the subjects you talk about but once you find an idea it can be the key to beating the algorithm Having a team that can brainstorm helps a lotBalancing the act Diversify into different spaces I run a startup that I focus on when Irsquom not making content for social media Having something concrete going on for you at all times helps you stay grounded in this cutthroat spaceTip Adopt an unabashedly positive outlook on yourself and have faith in your diligence Simply show up each and every day with an open mindBe contentNeha Sharma illustrator and vlogger nehadoodlesCracking the algorithm Slow down Getting carried away by positive responses and posting too much and too often can be counterintuitive and reduce your reach I have also been interacting with my followers through new features like the broadcast channels Even when Irsquom not posting I am sharing stories there that keep me on the good side of the algorithm Balancing the act If yoursquore an artiste stop looking at everyone as your competition There is a large enough audience for every style of art that you will eventually find if you stay consistent and realTip Donrsquot be afraid to let your content evolve with you Your followers are on a journey with you and will like it if your content reflects your real life instead of sticking to a templateSync with your fansShreyaa Kapoor personal finance content creator shreyaakapoor_Cracking the algorithm I read all the messages my followers leave me in the inbox or the comment section I often find the answer in the bouquets and brickbats I receive there Understand that the algorithm differs with platforms and time do not blindly ape what worked for you onceBalancing the act While you might want to oversee every single detail try delegating and outsourcing jobs like editing and negotiating brand deals Content creation involves a lot of screen time and so I try to limit my exposure outside of work hoursTip It is more a mental game than a numbers game Once you learn to ignore what quantitative data shows and keep working based on your intuition there will be nothing stopping youLimit your screen time when yoursquore not creating contentContent is king Always have ideas ready to go In case a reel you made goes viral you will have a small window to show your new followers yoursquore consistent If you fail you lose them The quality of your content matters more than your setup My videos didnrsquot look professional but they worked because they provided value to the viewers Focus solely on your content Every other supplementary task can be delegatedAlways have a list of ideas to pick up from on the go Representation pics Set a manageable standard for your content Donrsquot get too complex with your work it might be hard to keep up with going forward Make time for analysing your content studying and spending time in the real world These can be good sources of inspiration and feedbackDhiraj Takri online spoken English instructor dhirajtakri