It all began in a small apartment in the Garden City in 2018 as an idea to reinvent the publishing space. “There was a general dissatisfaction in the systems in place for artistic expression. Not all artists can be bound to the studio and gallery space, we wanted something radical and unique to properly express the talent in the art world,” explains Nihaal Faizal, founder of Reliable Copy. The idea of a photobook is not novel; it has had its day in the sun before the digital world took over. There are still splashes for the photobook that people still refer, to but Reliable Copy was able to hit the nail on the head in their approach towards the photobook. 

“The idea of creating a photobook was a dynamic conversation we had with the artists involved. It is an intrinsic part of the decision-making that led to the thought of creating this photobook. The artists’ vision in this respect would only be best described through the access of the photobook. Like the case of Chinar Shah’s, A Memorial for the New Economy,” explains Faizal.