India's rapidly dwindling tiger population is finally drawing the much-needed attention from creative agencies and environmentalists.
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National animal campaigns bear similarity
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India's rapidly dwindling tiger population is finally drawing the much-needed attention from creative agencies and environmentalists. Even to the extent that the campaigns appear to be mirror images of each other. However, no one seems to be complaining since it's all for a good cause. Or so they want us to believe.
Only a fortnight ago, MiD DAY reported about Sanctuary and Contract Advertising's campaign that launched a website to vote for a new national animal, as the tiger was nearing extinction.
Mudra chief creative officer Bobby Pawar said the campaign had already garnered over half a million votes since mid December last year. "Our campaign has been able to create a sizeable ground, as we executed it like a political election at the grassroots level across the city. We're very happy with the response, and there are no bad feelings about other campaigns because it's all for a good cause," said Pawar.
The tiger is set to benefit the most, say environmentalists. "God knows the tiger needs more friends," said Bittu Sehgal, editor, Sanctuary.
"I do know of the other campaign and yes, it is similar, but I'm all for having as much public opinion heaped up onto the cause as is possible."
Ad gurus say that similarities in campaigns are often coincidences. "No creative person worth his salt would ever steal an idea. There's no kick in that. I haven't seen the campaigns, but in the field, similarities are often only coincidences, nothing else," said Prasoon Joshi of McCann Erickson.
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