Jaamun to take on Blackberry

Thanks to two 'Phunsukh Wangdoos' from Delhi IIT, every phone that can send and receive an SMS can now be used for managing e-mails and accounts on social networking websites.


Pratiroop Mehta and Mayank Kumar, IIT Delhi 2007 alumni, gave up jobs in Microsoft and Reliance Infocomm respectively, to come up with a ground-breaking concept of making every phone compatible with Internet services.

Simple concept
"Our SMS-based email service works on every phone. You don't need to have a GPRS connection, no business handset as the service works through SMS - a feature common to every phone. All that a user needs to do is to register on our website or send in a request through SMS to start the service on his/her phone," said Pratiroop Mehta, co-founder Jaamun.

The concept on which the service works is pretty simple. Registered users are sent their e-mails through SMS and they can respond to them again by a text message. The same goes with the updates on Facebook and tweets.

"The service is updated once every minute. As it was not possible to send verbose e-mails via SMS, so we devised a mechanism which compresses the text and sends it on mobile phones," explained Mehta, who started Jaamun service this year leaving his well paying job at Reliance Infocomm.
Mehta is not alone. His partner and IIT batchmate Mayank Kumar also gave up a job with software giant Microsoft to join him.

Cost-effective
"Jaamun, I hope, will prove a revolutionary step in telecom services. Competitive pricing and technological advances enabled everybody to keep a mobile phone but it wasn't possible for everyone to get costly handsets and Blackberry services to make their handsets Internet-enabled. Therefore, we thought of making it simple, easy and cheaper," said Kumar.

"We are targeting students, young working professionals and corporates for which the service would be a great boon. We are looking for a tie-up with a telecom service provider to reach out to maximum people," added Kumar.

Why Jaamun?
"It is not a Hindi translation of Blackberry. But, if you see a lot of telecom services are named after eatables, for instance Orange, Apple. We only tried to be as Indian as possible," said Mehta.

Rs 50 Cost of unlimited browsing plan on Jaamun

How it works

To get started, you need to register your email account, Twitter account & mobile number on www.jaamun.in. Once the accounts are verified, you will get an SMS confirming your registration.

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