Pepsico plans to launch a USD 30 billion push into nutritional and healthy foods, its Indian-origin chief executive Indra Nooyi has said.
Pepsico plans to launch a USD 30 billion push into nutritional and healthy foods, its Indian-origin chief executive Indra Nooyi has said.
Nooyi said she wanted the company to treble the revenue gained from its "good-for-you" ranges, which include Quaker, Oats, Tropicans and Naked Juice.
"We, as a company, have USD 43 bn in revenue. Of that, more than USD 30 bn is in what we call 'fun-for-you' products, such as treats, soft-drinks and chips," she told the Sunday Telegraph.
"We worked hard to make these treats healthier. That was the first part of the transformation.
"The second part is the USD 10 bn that we have in the PepsiCo that represents good-for-you products. Our long-term goal is to figure how to grow this part of the business really fast."
Nooyi wants the USD 10 bn figure to rise to USD 30 bn in the next decade.
"The USD 10 bn to USD 30 bn is a goal. It's bold, but I think it's goal that is doable with some creativity," Nooyi said.
She said the company is very careful on nutrition for kids. "We do not have a nutritious product we feel comfortable marketing to young kids. In terms of a processed snack for kids, we haven't yet said: 'this is a highly nutritious product for your, kids', because that is a high bar.
"I'm talking of kids under 10 years old. We want to make sure when we go there, we are absolutely above board."
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
