Little was known about the ever private Shayan Italia until a month ago, when, on 29 July 2018, he launched his ambitious #IWouldStandForThis global initiative that went on to break records on YouTube. Directed by Dr Farhad Vijay Arora, and garnering over 100 million views, the #IWouldStandForThis initiative honours the Indian National Anthem, performed for the first time ever in 8K Ultra HD by Shayan Italia on the world's grandest piano, paying homage to his mother, who died of cancer when he was just a boy. #IWouldStandForThis sought to bring together multinational cross-cultural music and video production talent from all over the world to inspire patriotism amongst the youth of India in its digital age.

INSPIRING PATROTISM