It was in June this year that child psychiatrist Dr Bhushan Shukla, with the help of some friends and students from Symbiosis Institute of Mass Communication (SIMC), shot and uploaded a video on the Internet to raise awareness on child sex abuse (CSA). Two months and a few days later, the video has been viewed by more than 33,000 people from over 25 countries and has helped change the lives of many children. The video, which teaches parents and caregivers to encourage children to recognise sex abuse by teaching them the basic difference between good and bad touch and asking them to confide in parents, has a simple technique to draw out children.