Microsoft Corp announced plans yesterday to open its own chain of stores and hired a DreamWorks Animation executive to run them
Microsoft Corp announced plans yesterday to open its own chain of stores and hired a DreamWorks Animation executive to run them.
The move follows rival Apple Inc's successful foray into retailing, but comes at a time when consumer spending is under pressure due to the recession.
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The company did not say how many stores it was looking to open, or when, or which products would be available.
That is to be decided by David Porter, a former DreamWorks executive, which Microsoft named as its new vice president of retail stores.
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