From being beaten, hurt and damaged to emerge as ‘The God of Cricket’, it has been an unparalleled journey for Sachin Tendulkar, who stays on to be a living legend. The lesson that his life story narrates? Failure is the ‘Fuel of Champions’. All of this and more is what Delhi Belly director Abhinay Deo’ ad film “The Greatest Lesson” narrates which is a testimony of how a true hero rises up from the challenge.

“The ad showcases a nostalgic chapter of overcoming failure whilst manoeuvring the ‘never give up’ spirit. It also portrays a motivational lesson of silence, hard work and perseverance contributing to achieving success. Further, the campaign also underlines the fact that failure should never be forgotten but embraced and utilized to work towards your goals,” informs a certain member from the creative team.