An alarm clock has no place in Kedar Maddula’s North Goa home. The neighbourhood rooster’s strident morning cock-a-doodle-doo is his wake-up call. The founder-designer at Wunderhaus Handmade is best known for handloom textiles with a carnivalesque ode to local crafts and fabrics including Madras checks, ikats and tie-dye. “In my opinion, paisleys and Madras checks are historic. In some iteration or another, depending on size, colour and weave pattern, the Madras checks probably is India’s most recognisable fabric. In fact, convention tells us that only sarees denote Madras checks in South India, not dhotis as is popularly believed,” says Maddula, who has incorporated the pattern extensively into his past collections.  

Kedar Maddula